Adster Creative and Google: A Decade-Long Journey of Innovation and Excellence
In the ever-evolving landscape of digital marketing, forming strong partnerships with industry leaders can be a game-changer. For Adster Creative, this transformational journey began in December 2010 when they became Alberta’s first-ever Google Partner. Over the past 15 years, this alliance has blossomed, with Adster Creative establishing a remarkable track record in Google’s prestigious programs and initiatives. In this blog article, we delve into the highlights of Adster Creative’s exceptional partnership with Google and the key milestones that have shaped their success.
Google Partner Status: Leading the Way in Digital Marketing (2010)
Adster Creative’s journey with Google kicked off in 2010 when they achieved the coveted Google Partner status. This prestigious accolade is reserved for digital marketing agencies that exhibit comprehensive expertise in Google Ads Management and excel in all facets of online marketing. To maintain partner status, Google Partners must manage an ad spend of at least $10,000 every 90 days, ensuring that they continuously meet Google’s stringent standards. Through this designation, Adster Creative showcased their dedication to delivering high-quality services, employing certified professionals, and providing a competitive edge to their clients.
Making an Impact on the Global Stage: International Google Case Studies (2015 – Present)
Adster Creative’s proficiency in digital marketing didn’t go unnoticed by Google Canada. Their exemplary work with two local Edmonton businesses, Genoa Coatings and Insight Psychological, earned them a prominent place in co-branded international case studies sponsored by Google.
These case studies served as a testament to Adster Creative’s ability to craft successful campaigns that garnered global recognition. By spotlighting their clients’ achievements on the international stage, Adster Creative solidified its reputation as a digital marketing trailblazer.
Sales Mastery and Recognition: Google All Stars (2014 – Present)
In 2014, Adster Creative was among the select agencies chosen for the prestigious Google Sales Masterclass. This exclusive training program aimed to equip top agencies across Canada with essential sales skills to secure new clients effectively.
Led by renowned trainer Alex Langshur from Cardinal Path, the Sales Masterclass covered various critical sales topics, including sales philosophy, pitching business, pricing and negotiation, and proposal techniques. Through this initiative, Adster Creative strengthened its expertise in delivering exceptional sales strategies.
Google Partners Leadership Summit (2016, 2017)
Moreover, the Google Partners Leadership Summit, an annual event, recognized Adster Creative as one of the industry’s leading digital marketing agencies and web professionals.
Their innovative campaigns, effective strategies, and forward-thinking approach played a pivotal role in pushing the digital ad space forward. This acknowledgment reinforced Adster Creative’s position as a trailblazer in the digital marketing realm.
Featured Google Partner: A Symbol of Excellence (2014 – Present)
A significant milestone in the Adster Creative-Google journey was the selection of Adster as one of the few potential agencies for the Featured Google Partner (FGP) pilot project in September 2014. With only ten FPAs across Canada, this prestigious designation brought Adster Creative closer to Google Canada and reinforced their commitment to delivering top-notch digital marketing services with exceptional customer service.
In collaboration with a creative film crew from Chicago, Adster Creative produced a short promotional video featuring one of their Edmonton-based clients, Genoa Coatings. This captivating video showcased the agency’s remarkable achievements and was promoted across Canada in the fall of 2014. The FGP status became a symbol of excellence, distinguishing Adster Creative as a pioneering force in the digital marketing industry.
Embracing Knowledge Sharing: Google Partners Digital Breakfast & Think With Google Seminars (Ongoing)
The perks of being an FGP enabled Adster Creative to participate in Google Canada’s exclusive Digital Breakfast and Think With Google seminars. Led by esteemed professionals like Alex Marks, Christopher Henry, and Fab Dolan (former head of SMB advertising), these seminars provided valuable insights into marketing trends, Google products, and Betas.
By attending these events, Adster Creative further honed their expertise and discovered innovative ways for Alberta businesses to harness the potential of online marketing platforms to fuel their growth.
Some Past Events:
- Connect With Google™ Premier @ Varscona Hotel
- Grow With Google™ @ La Cité Francophone
- Think With Google™ @ Chamber of Commerce
- Google Partners Calgary Trip (we rented a tour bus!)
- Digital Marketing Micro Moments Seminar
- An Afternoon with Google (Google Sponsored Thought Leadership Event)
What does the next 10 years hold?
Over the past 15 years, Adster Creative’s partnership with Google has been a remarkable journey of growth, innovation, and excellence. From earning the prestigious Google Partner status to being featured in international case studies and excelling in Google’s exclusive programs, Adster Creative has consistently demonstrated their commitment to client success and industry leadership. As they continue to pave the way for the future of digital marketing, Adster Creative’s collaboration with Google remains a shining example of the transformative power of fruitful partnerships in the dynamic realm of digital advertising.