Our Edmonton Google Ads Management Process
1. Campaign Research
During campaign research, the focus for the team at Adster, is understanding the business's goals, identifying the target audience, and analyzing local competitors. For businesses in Edmonton, it's crucial to incorporate location-based keywords to reach potential customers effectively. Tools like Google Keyword Planner help identify relevant keywords that match local search patterns.
2. Campaign Build
In the campaign build phase, the ads are structured based on the research. This involves choosing the right campaign type (like Search or Display), organizing ads into groups based on themes, and writing compelling ad copy. Keywords are strategically used, and landing pages are optimized to ensure they convert visitors. Extensions like location sitelinks can also help highlight local relevance, especially for Edmonton-specific services
3. Campaign Optimization
Ongoing optimization ensures the ads keep performing well. This is done by monitoring performance, testing different ad copies, and adjusting bids based on factors like time of day or device type. For local businesses, it’s important to adjust bids to focus on Edmonton-based searches, making sure that ads are most visible to the right audience
4. Reporting & Adjustments
Regularly analyze campaign reports to understand the performance and make data-driven adjustments using GA4 and our custom reporting dashboards.
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With Google’s powerful advertising network, Adster can target your advertisements to certain cities, provinces, selected third-party websites, or even users who have previously visited your website.
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