Edmonton Google Ads Management (Adwords)

Google Ads is an incredibly targeted form of advertising, allowing you to reach the right people when they’re searching for your services. Google Ads offers control over keywords, budget, geographic locations, language targeting, time of day, ad frequency, and much more.

When Adster’s team manages your Google Ads campaign, we can easily measure your campaign’s success using GA4 & SuperDASH™. Through this data we gain helpful insights into your ideal customers’ search behaviours. We can use this to improve your campaign and boost your return on investment!

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Why Should I Use Google Ads For My Business in Edmonton?

Google Ads is a form of PPC advertising, helpful for increasing website traffic and in turn, leads and sales. It’s a flexible marketing platform suitable for all kinds of businesses.

Targeting: Google Ads enables businesses to reach their exact target audience, with over 3.5 billion searches per day and access to over 2+ million websites in the Google Display Network.
Cost Efficiency: With an average ROI of $2 for every $1 spent on Google Ads, businesses can control costs by setting budgets and paying only when users engage.
Measurable Impact: Google Ads offers real-time analytics, allowing businesses to track performance metrics like clicks and conversions, to ensure every marketing dollar is optimized.

Google’s massive customer base increases the likelihood of driving high-quality, relevant traffic to your website. A properly implemented campaign can take your business to the next level.

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FAQ: How Much Does Google Ads Cost in Edmonton?

While search engine optimization takes time to see initial results, Google Ads has a much quicker return on investment. With Google Ads, you will be eligible to show up to your target audience as soon as you turn them on.

In most cases, our customers in Edmonton pay between $1000/mth and $3000/mth for both their management fees and Google Ads budget. Since Google Ads is an 'auction system', your fees to Google will vary based on numerous factors (competition, city size, quality score etc.) and for more competitive industries or larger cities, Google Ads budgets can be anywhere, from $5,000 to $30,000+ per month.

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Digital Marketing Strategist in Edmonton reviewing a Google Ads account

Professional Google Ads Management for Businesses in Edmonton

Adster understands your needs when it comes to running a Google Ads campaign. Let our team of experts help you choose the best campaign and skyrocket your business to the next level!

1. Search Ads

A search campaign is what people most commonly think of with Google Ads. These are text ads that appear in the search results and Google Maps. Search ads are triggered when a user searches for specific terms related to the keywords within your account.

2. Display Ads

Google Display Ads are image-based ads that appear on Google’s Display Network of over 2 million different websites. While search ads speak to an engaged audience at the moment they have a specific need or want, display ads catch users early in the purchase cycle and can pique interest early on. Users can be targeted by age, location, interests, gender, and retargeting. You can also target specific websites based on keywords, content theme, or even by requesting placements on specific websites.

3. YouTube

YouTube is the world’s second-largest search engine with robust targeting options to help you reach the right customer for your business. Much like display ads, you can target by location, age, interest groups, gender, and more. Best of all, if they skip the ad before 5 seconds, you don’t pay a cent!

4. Shopping

If your website offers e-commerce, the product data from your site can be used to build a Shopping campaign. These ads are triggered by data such as product names and categories rather than specific, user-selected keywords. Shopping ads can show up in the search results (like Search ads), Google’s Shopping Network, mobile apps, and partner sites such as YouTube.

5. App Promotion

Local Service Ads are a great way to connect your service-based business (plumbers, roofers, HVAC specialists) with local customers. These ads appear at the top of the search results and only show to customers within your service area. Google also provides a Google Guarantee which helps build your reputation. Best of all, you only pay if a customer contacts you directly through your ad!

Our Edmonton Google Ads Management Process

1. Campaign Research

During campaign research, the focus for the team at Adster, is understanding the business's goals, identifying the target audience, and analyzing local competitors. For businesses in Edmonton, it's crucial to incorporate location-based keywords to reach potential customers effectively. Tools like Google Keyword Planner help identify relevant keywords that match local search patterns.

2. Campaign Build

In the campaign build phase, the ads are structured based on the research. This involves choosing the right campaign type (like Search or Display), organizing ads into groups based on themes, and writing compelling ad copy. Keywords are strategically used, and landing pages are optimized to ensure they convert visitors. Extensions like location sitelinks can also help highlight local relevance, especially for Edmonton-specific services

3. Campaign Optimization

Ongoing optimization ensures the ads keep performing well. This is done by monitoring performance, testing different ad copies, and adjusting bids based on factors like time of day or device type. For local businesses, it’s important to adjust bids to focus on Edmonton-based searches, making sure that ads are most visible to the right audience

4. Reporting & Adjustments

Regularly analyze campaign reports to understand the performance and make data-driven adjustments using GA4 and our custom reporting dashboards.

Helpful Google Ads Resources:

1. How Much Do Google Ads Cost in Edmonton?

2. SEO vs. PPC: What's Best for my Business?

3. Who is the Top Google Ads Agency in Edmonton?

4. Who are the Top PPC Agencies in Alberta?

5. How do I Measure Google Ads Success?

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With Google’s powerful advertising network, Adster can target your advertisements to certain cities, provinces, selected third-party websites, or even users who have previously visited your website.

Google Partner

What does it mean to be a Google Partner? It means the Adster team is recognized by Google for our ability to maximize client campaigns via Google Ads. We also get access to exclusive education opportunities, access to support via Google's support team. See our company profile for more.