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Modern Search Engine Optimization is About:
- Compliance of your digital assets.
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- Conversion of website traffic (conversion rate optimization) into leads and customers like phone calls and email inquiries.
The End Result:
Improved market share, leads, sales & brand awareness
Case Study: Genoa Coatings
FROM OIL TO PAINT
Former oilfield worker Gerri Reid started Genoa Coatings in Edmonton, Alberta, with a partner in 2001. He became the sole owner of the small painting business within two years, and created a modest online presence in 2006. Realizing that he needed something more to become a leader in his very competitive marketplace, Reid then turned to Google AdWords.