Search engine optimization (SEO) is the process of improving your site to increase its visibility on search engines such as Google. The more visible your site is, the more traffic you will attract. SEO is a fundamental part of digital marketing for businesses in Edmonton, Alberta, and beyond! How often do you turn to a search engine to answer a question or find a specific product or service? You’re not alone! Every year, trillions of people conduct searches online.
As a Canadian SEO company based in Edmonton, Alberta the team at Adster can ensure that both your business and website traffic increase!
Edmonton SEO Company
Search engine optimization helps to increase a website’s visibility and rankings in the organic search results. This is the main driving force of increased website traffic. SEO marketing is highly targeted, customer-centric, and custom to each and every business. An effective SEO strategy will help put your Edmonton small business in front of relevant searchers, generating high-quality traffic for your site.
Edmonton SEO Marketing - Why Is It Important For Your Business?
Search engines rely on bots to crawl websites, collect information, and index website pages. Algorithms then analyze those pages and use a number of different factors to determine how these pages should rank within the Search Engine Results pages (SERPs).
These algorithms are constantly evolving, with Google making minor updates to their algorithm daily.
While there is never one single factor that influences the SERPs, algorithm updates may place more or less emphasis on certain items (such as mobile usability) as user search trends change.
SEO marketing is the work that focuses around optimizing a website to appeal to these algorithms, resulting in the website ranking higher in the SERPs, and ultimately leading to an increase in website traffic.
A good SEO strategy is much more than simply adding keywords throughout your content, instead focusing on a variety of different areas.
At Adster, we believe in a holistic approach to SEO consulting, which we will discuss in further detail below with respects to our SEO Approach and some of the SEO tools and methodologies our team uses.
How Much Does SEO Cost?
It can be difficult to give an estimate as to how much SEO costs for businesses located in Edmonton, Alberta and across Canada, as this depends on several factors including your competition, website age and more. Our team has compiled a great pricing breakdown (that we update yearly) on how much to expect to pay for SEO & Digital Marketing Services which you can find here!
As an Edmonton SEO agency, Adster Creative provides a variety of different types of search engine optimization. Each component plays a role in a business SEO campaign to help increase organic traffic, improve site rankings, and increase lead generation. Here are just some of the SEO services that our team of professionals offers.
1. Onsite SEO Services
Onsite SEO encompasses the wide variety of SEO work that can be performed on your website. This includes both visual changes, such as adding a new page, and technical changes, such as removing redirect chains. All of these can help improve the performance of your small business website.
2. Website & On-Page Optimization
Website optimization is a broad category of on-site improvements aimed at increasing website traffic, website look and feel, and user experience among other things.
Our team uses tools a variety of paid and free SEO tools to help our clients recieve the best results. Some of the tools we may use include:
Google Analytics
Google Search Console
Ahrefs
Moz
SEM Rush
SEO Spyglass
and more
These powerful SEO and organic search tools help our team to better understand user behaviour and how your customers may interact with your website. From there we can make data-informed decisions on what site changes to make.
3. Conversion Rate Optimization
Conversions are desirable actions that a user takes on a website. This can include filling out a form, making a purchase, or downloading a pdf, just to name a few. Conversion rate optimization is the process of making these conversion actions easier for website visitors with the intention of increasing lead generation.
4. Technical SEO Services
Technical SEO refers to website optimization that helps search engines crawl and index your website more effectively, which in turn can help you improve your site’s organic performance. It consists of various components to keep a website technically compliant and up to best practices to improve overall search visibility.
Some of these components include:
meta data
redirects
SSL certificates
website speed and more.
5. Off-site SEO Services
Off-site work refers to any work that an SEO consultant performs off of the website. This includes link building, social advertising, and other SEO marketing strategies.
Local search search engine optimization focuses specifically on impacting the local search results (i.e. the Google “Map Pack”). This can include optimizing a business’ Google Business Profile, on-page content optimization, and building local citations.
Our professional SEO packages are one part of a successful marketing strategy but one that will have an important role in how people make buying decisions!
Our Edmonton-based sales team will reach out to you to learn more about your small business, your marketing goals, and why you are interested in working with us. This information helps our strategy team understand your unique needs and what you hope to get out of SEO engagement.
2. Website Audit
Our SEO consultants manually perform an audit of your website and your brand’s online performance. Each audit is custom and results in a tailor-made digital marketing strategy that is reviewed with your team.
3. Phase 1: Website Fixes and Campaign Setup
Our Edmonton SEO experts & development team will execute the recommendations made in your custom audit and build campaigns for paid ads and/or search engine optimization.
4. Phase 2: Custom Ongoing SEO Engagement
We’re not done yet! Phase 2 is when your SEO package begins! Our team will conduct regularly scheduled website optimization, technical reviews, link building, and other SEO-related tasks to help your business achieve your marketing objectives.
Edmonton SEO Experts Since 1998
Adster Creative’s ongoing SEO marketing programs are proven to increase website traffic, boost brand awareness, and boost lead generation with more targeted leads and sales! If you need an Edmonton SEO consultant, we're ready to help!
This Google event is designed to showcase the top performing Google Partners from around the world. Adster is invited annually to a summit at the Googleplex in Mountain View, California for advanced training, keynote speeches and breakout sessions from Google experts. Most importantly, Adster is trained on the latest marketing trends that are currently available to small businesses.
