The “Social Family”, and How to Cope With Each Member.
As many of you already know, there is an abundance of social networks that you can post to, interact with customers, and promote your business’s presence. However, it’s still difficult for business owners to understand how to use each one of these networks to their full potential. At the end of the day, you’ll need to treat each outlet differently, varying your posts content, duration and message. There are tons of networks, ahem… I mean “family members”, that I could go over, but I’ll hit up the big three. Facebook, Twitter, and Google+.
Facebook – The “Sensitive One”
Facebook is a touchy situation. On one hand, you’d like to share anything AND everything, however think about it as the customer. Would you like to be the one receiving 5-10 different updates from the same person/page per day? It wouldn’t be long before you would probably unlike them. Well at least I would. Facebook is a quality content network, not a frequency network. People enjoy seeing useful/funny/entertaining updates, but not in overwhelming volumes. Even 1 post per day can seem like too much so you’ve got to be careful with what you’re posting. Facebook is that sensitive family member that has a special place in your heart and requires lots of attention and understanding.
Twitter – The “Fun Uncle”
Twitter is a very brief connection network. Connecting people in 140 characters or less is kind of what they do. This is fantastic for conversation on small, informative updates, sharing links, and just seeing whats up. One of the best brand uses for Twitter is live support. Posting ten times in a day is not unheard of, in fact it’s kind of the “norm”. Twitter is that fun uncle that’s always giving tidbits of useful information but never overstays his welcome.
Google+ – The “Overachiever”
Google+ is a multimedia network. Consuming video, pictures, gifs etc, in a similar way that you would on Facebook, except that like Twitter, multiple updates are a norm. Frequent high quality updates are what makes it interesting. One of the things that contribute to this is the fact that there is no word limit on your updates, so making a ginormous like blog post, with embedded video and pictures is very possible. This little guy is the “overachiever” in the family, trying to do everything, and trying to do it perfectly. Sometimes they may not be the most popular, but they do things with extreme precision.
So now that you’ve met the whole family hopefully this clears up how you should be engaging your audience through the different social media networks out there. Keep in mind you can have multiple networks but try not to treat them all the same. Each one is very unique in the audience they attract.