Google AdWords is Now Google Ads!
Google AdWords launched over 18 years ago in an effort to make it easier for people to connect online with your business. Our team has experience managing Google Adwords campaigns since the early 2000’s and our digital marketing agency has been featured in over 5 international case studies with Google Canada for our work in this field.
Google AdWords is now Google Ads!
Google Adwords has been renamed and revamped into the new Google Ads brand. This merger represents the full range of Google’s advertising capabilities in an effort to help marketers better connect with the billions of people finding answers on Search, watching videos on YouTube and exploring new places on Google Maps.
Benefits of Advertising with Google Ads
- You only pay for results (management fees will be above this).
- If no one clicks on your ad there is no FEE from Google.
- You only pay when someone clicks on your ad to visit your website or calls you directly from the ad (click to call). In other words, you only pay when your advertising is working!
- You set your own budget (At Adster, we usually recommend three different budgets as part of our Google Ads audits & proposal depending on the number of leads you wish to generate, your industry and your geographic targetting), so your costs will depend on what you’re trying to accomplish with your advertising. Some businesses spend upwards of $10,000/mth in Alberta, while others are comfortable investing as little as $1000/MTH (it all depends on your goals!).