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Before our team undergoes any ongoing management, we first need to understand your objectives for your marketing campaign, the areas you’d like to target and your monthly budget. The following, is our process for creating a road-map and proposal whether you currently have your own Adwords campaign, or if you’re starting from scratch.


Landing Page Quality

One if the most commonly missed aspects of any successful Google Adwords campaign. Adster will quickly identify and assess such common culprits as:

  • Missing / non optimized meta titles and meta descriptions
  • Missing / non optimized h-tags and images
  • Site speed
  • Site Usability / CTA

The goal is to make sure that your traffic is sent to error free content


  • UE Quick Audit
  • CTA Assessment
  • Content Analysis
  • Spelling & Grammar Assessment

PPC Audit & Assessment:

Adster Creative’s lead PPC experts will use keyword research tools alongside Google Adwords to analyze and suggest improvements based on the following metrics:

  • Click-Through-Rate
  • Cost-Per-Click
  • Conversion Rate
  • Keyword & Match Type Selection
  • Ad Testing (A/B split testing)
  • Marketing Strategy
  • Sitelink extensions
  • Call extensions
  • Review extensions
  • Location extensions
  • Social annotations
  • Competition landscape
  • Opportunity assessment
  • Click cost & budget assessment
  • Geographic targeting / suggestions

 Google Analytics, Measurement System & Goals / Conversion Tracking

Adster will work with the client to determine performance indicators in accordance with Adster’s Google Adwords & Google Analytics KPI guide. This will include, but not limited to:

  • Web leads through contact forms
  • Phone # Calls
  • Views of key pages (typically contact us pages)
  • Time on site / pages viewed (user engagement)
  • Downloads of whitepapers / newsletters
  • Views of blog posts / specialized content
  • Clicks through to social media channels
  • Conversions in relation to affliate partners (assisted/direct)
  • Conversions in relation to Social Media channels (assisted/direct)