Our comprehensive Google Ads (formally Google AdWords) evaluations help uncover key issues on your website that should be addressed to ensure you have a well oiled, lead generating machine. Items such as website speed, usability, proper CTA’S, proper landing pages for quality score and content placement are imperative to your success!
Google Ads Audits in Edmonton
Before our team undergoes any ongoing Google Ads management, we first need to understand your objectives for your marketing campaign, your unique selling proposition, the areas you'd like to target and your monthly budget. The following, is our process for creating a road-map and proposal whether you currently have your own Adwords campaign, or if you're starting from scratch
One if the most commonly missed aspects of any successful Google Ads campaign is the quality of your internal landing pages. Adster will quickly identify and assess common culprits such as: missing / non optimized meta titles and meta descriptions, missing / non optimized h-tags and images, site speed, site usability / CTA. The goal is to make sure that your traffic is sent to error free content. We also check to see if your website has proper sitemaps and perform a quick assessment of the overall user experience including content analysis, spelling & grammar and CTA's.
Adster Creative's lead PPC experts will use keyword research tools alongside Google Ads to analyze and suggest improvements based on some of the following metrics: click-through-rate, cost-per-click, conversion rate, keyword & match type selection, ad testing (A/B split testing), marketing strategy, site-link extensions, sall extensions, review extensions, location extensions, social annotations, competition landscape, opportunity assessment, click cost & budget assessment, geographic targeting & more!
This Google event is designed to showcase the top performing Google Partners from around the world. Adster is invited annually to a summit at the Googleplex in Mountain View, California for advanced training, keynote speeches and breakout sessions from Google experts. Most importantly, Adster is trained on the latest marketing trends that are currently available to small businesses.