ABOUT Heritage Law

Based half an hour out of downtown Edmonton, Alberta, Heritage Law Offices maintains the spirit of a neighborhood business. Specializing in real estate and family law, their services are needed at crucial yet very particular moments in their clients’ lives—a fact that attorney Peter Mason accommodates by giving them his personal cell number. “People don’t sell their homes every day, so they have a lot of questions,” he explains. “Being available is key. People expect to reach somebody and get answers right away.”

Google Adwords Results at a Glance

34% decrease in average lead acquisition cost
68% increase in organic website traffic
85% increase in new mobile traffic

Person reading a book and smiling in a library

“Adster wants to help local businesses like Heritage Law grow. With a combination of solid SEO best practices and Adwords campaign management, we feel like we have been able to do that over the past 18 months”

- Lisa Michetti - Adster Creative

CREATE YOUR SUCCESS STORY TODAY SEE MORE CASE STUDIES

Heritage Law

Heritage Law Offices uses mobile-optimized campaigns to be there when clients need them most.

Heritage Law Offices recognizes that the place most people look to get their questions answered these days is the web, leading them to partner with Adster Creative in early 2015.

After immediately rebuilding Heritage Law’s website and launching an AdWords campaigns, Adster Creative then undertook a full suite of search engine optimizations (SEO) that fall, to increase organic website traffic.

Since Adster Creative began SEO optimizations in 2016

“It has been a great relief to be able to confidently delegate all of our advertising needs to Adster Creative and let us focus on what we know best.”

– James W. Kadavil, barrister & solicitor, Heritage Law Offices

As the partners tracked the campaigns, it was obvious that potential clients were searching and calling from smartphones.

Adster had already redesigned Heritage Law’s website to be mobile-friendly, and after seeing the results, they continued to optimize both the site and AdWords campaigns with a particular eye on mobile traffic. Features like a mobile-friendly form for potential clients to fill out and a click-to-call phone number in search ads were added to help people get in touch in the moments they needed legal help.

Their mobile success is still on the rise, with Adwords traffic from mobile devices up 50% and revenue doubling over the last 6 months.

In fact, Heritage Law’s traffic—especially from mobile—is up across the board. Since Adster began SEO optimizations in November, organic website traffic has increased 68%, with 85% percent of that being new mobile traffic. And even with more potential clients coming in, costs continue to decrease, driving the average lead cost down 34% quarter over
quarter.

It also turns out that the value of always-being-there-when-it-counts lies at the heart of the partnership, helping drive its success. As Mason points out, “It gives me a great deal of comfort knowing that our website is monitored and maintained 24/7 by someone who knows what they’re doing. With all the new business, I have no time to review our advertising, so thank goodness for Adster.”