Cannabis At Work
Canada’s leading source for cannabis jobs, recruitment services, and HR consulting
Cannabis at Work is an industry-leader in providing industry-specific HR and recruitment services.
Initially, Cannabis at Work reached out to the team at Adster for assistance with the promotion of industry specific training, however, once undergoing a website audit, the team at CAW realized that they could be doing more with their online presence, specifically navigating the changing landscape with respects to digital marketing and PPC marketing within the budding Cannabis industry.
After taking some time away to explore different advertising strategies, Cannabis at Work re-approached Adster’s digital marketing strategists after shifting their focus, wanting to see if it was possible to replicate our previous success with their new focus areas:
- Drive brand awareness for CAW
- Drive awareness about cannabis-specific recruitment and HR services
- Increase targeted leads specifically related to their recruitment services
- Centralized storage of all web based leads within centralized platform
WHAT WE DID
- Refocused and optimized their existing Google Ads campaign to promote their most valuable services
- Fully integrated Google Analytics and reporting platform within the proprietary SuperDASH™ Reporting Dashboard
- Implemented a strong negative keyword strategy to reduce the number of irrelevant searches
“Adster Creative is an excellent agency that can efficiently cover digital marketing needs. Professional, knowledgeable, and exceptionally skilled, their work generated qualified leads and made us money. ”
– Alison McMahon, Founder – Cannabis At Work
- 92% increase in new users to the website from Google Ads within the first 90 days
- 27% increase in pricing guide inquiries (their primary lead source).
- Increased clicks by over 66%
- Increased impressions by 57%
- Decreased the average cost-per-click by 15%.