ABOUT Cannabis At Work

Cannabis At Work is Canada’s leading source for cannabis jobs, recruitment services, and HR consulting. CAW also writes about the cannabis industry, trends and offers a variety of industry leading speaking engagements at events.

Digital Marketing Results at a Glance

92% increase in new users to the website from Google Ads
66% increase in clicks
57% increase in impressions
15% decrease in average cost-per-click
27% increase in pricing guide inquiries (primary lead source)

“Working with them has been a fantastic experience overall. We've worked with other agencies and came back to Adster as a trusted service provider. We highly recommend this team and their outstanding services. Thank you Adster!”

- Alison McMahon, Founder - Cannabis At Work

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Cannabis At Work

Canada’s leading source for cannabis jobs, recruitment services, and HR consulting

Cannabis at Work is an industry-leader in providing industry-specific HR and recruitment services.

Initially, Cannabis at Work reached out to the team at Adster for assistance with the promotion of industry specific training, however, once undergoing a website audit, the team at CAW realized that they could be doing more with their online presence, specifically navigating the changing landscape with respects to digital marketing and PPC marketing within the budding Cannabis industry.

OBJECTIVES

After taking some time away to explore different advertising strategies, Cannabis at Work re-approached Adster’s digital marketing strategists after shifting their focus, wanting to see if it was possible to replicate our previous success with their new focus areas:

Drive brand awareness for CAW
Drive awareness about cannabis-specific recruitment and HR services
Increase targeted leads specifically related to their recruitment services
Centralized storage of all web based leads within centralized platform

WHAT WE DID

Refocused and optimized their existing Google Ads campaign to promote their most valuable services
Fully integrated Google Analytics and reporting platform within the proprietary SuperDASH™ Reporting Dashboard
Implemented a strong negative keyword strategy to reduce the number of irrelevant searches

“Adster Creative is an excellent agency that can efficiently cover digital marketing needs. Professional, knowledgeable, and exceptionally skilled, their work generated qualified leads and made us money. ”

– Alison McMahon, Founder – Cannabis At Work

THE RESULTS

- 92% increase in new users to the website from Google Ads within the first 90 days
- 27% increase in pricing guide inquiries (their primary lead source).
- Increased clicks by over 66%
- Increased impressions by 57%
- Decreased the average cost-per-click by 15%.