SUITS by Curtis Eliot
SUITS BY CURTIS ELIOT
SUITS By Curtis Eliot is a bespoke tailor, designing custom, made-to-measure suits and mens’ formal wear. This Edmonton and Calgary-based small business has been making a name for itself on Hollywood’s red carpet, with a number of famous celebrities showing off their custom-made suits!
OBJECTIVES
SUITS by Curtis Eliot knew that there was a huge opportunity to expand their online presence and asked Adster’s team to conduct a full SEO and PPC audit in 2018.
- Resolve key technical issues and optimize the website for booking appointments
- Create brand awareness and drive conversions through a targeted PPC campaign
- Set up proper measurement, goals, and conversion tracking to measure the effectiveness of their Google Adwords campaign
WHAT WE DID
- On-site technical compliance to improve the website’s speed, functionality, and security
- Created Google Analytics profile with industry-leading goals and conversion tracking
- Reorganized content to make the website more informative and user-friendly
- Added cross-domain tracking for better conversion reporting
- Claimed and fully optimized Google My Business listings for both store locations
“They know their expertise and stick to it, allowing for their clients to utilize them for gaining leads and creating an online presence over and above what the competitions doing.”
– Sean Farmer, Founder – SUITS By Curtis Eliot
THE RESULTS
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- Fully custom digital strategy and implementation
- 34% growth in organic traffic year-over-year
- 17% increase in overall website traffic within the first month of launching the digital marketing campaign
- 28% increase in form submits
- 95% increase in phone leads
- 49% increase in appointment bookings since launching the campaign