John Lavapie

John is the Head of Strategy at Adster Creative, where he’s responsible for making sure campaigns get results. His focus is on data-driven decisions, testing, and prioritizing what works to drive success. John loves sharing the latest trends with his team to help everyone get better at what they do and stay ahead of the curve.

With 8+ years of experience in SEO and PPC, he helps clients get noticed online and achieve their goals. John enjoys solving digital marketing puzzles – if he sees a problem, it itches his brain until he finds a solution. He also writes articles and case studies as part of his effort to be one of the best in the SEO space.

When he’s not working, John loves slapping and experimenting on bass guitar 🎸, directing live events, and spending time with his wife and two sons. He also loves sharing his thoughts and studies online. Check him out:

• LinkedIn
• X/Twitter
• Bluesky

January 6

Case Study: Does Schema Affect Visibility in SearchGPT’s Local Search Results?

December 13

Key Takeaways from BrightonSEO and Hero Conference: What I Learned in San Diego

June 10

5 Easy Ways to Market Your Personal Injury Law Firm Online in Edmonton

May 2

5 Major Challenges of Google Search Ads for Personal Injury Law Firms

November 22

Elevating Lead Gen with AI: Key Takeaways from Google’s 2023 Event