The Town of Ponoka
The Town of Ponoka’s Objective:
In 2013 a Google search for Ponoka would result in anything Ponoka, except for the town’s website, www.ponoka.ca. When the town changed over its website to from the .org domain to the .ca, Ponoka’s website’s Search Engine Optimization (SEO) became compromised.
Manager of Technology Services at the Town of Ponoka, Tadd Cameron, needed to explain to town councillors on May 28th, 2013 that “Even though [they] had this nice website, brand spanking new and everything, nobody could find [them].”
Plan of Attack:
First things first: Adster worked closely with the Town of Ponoka’s Technical Director Tadd Cameron to ensure we had all of the necessary information to make a backup of their website, and began running diagnostics to understand just why the website switch-over with their previous web development agency was unsuccessful.
A Google search for “Ponoka” now puts the town’s site as the first site to show up with a trusted Wikipedia page shown to the right of the Google search choices. .
“The website is performing way better and it’s getting better day by day. We would highly recommend Adster Creative.”
– Sarah Olson, Economic Development Officer, Town of Ponoka