River Stone Wellness Centre

CLIENT OVERVIEW

River Stone Wellness Centre is a multidisciplinary clinic in Edmonton offering massage therapy, physiotherapy, pelvic health, acupuncture, trauma-informed care, and complementary services.

THE CHALLENGE

The clinic had a strong brand presence but inconsistent demand generation across digital channels. Key issues included inaccurate tracking, under-optimized organic visibility, declining GBP performance, and website UX limitations affecting conversions.

GOALS

• Improve paid lead volume and reduce cost per lead.
• Increase the accuracy of appointment tracking across calls, forms, and online booking.
• Grow organic search traffic and confirmed appointments.
• Strengthen backlink profile and domain authority.
• Improve website structure, UX, and SEO rankings.

STRATEGY

Adster Creative implemented a multi-phase optimization plan modeled after proven frameworks

• Deployment of enhanced conversion tracking to uncover true appointment sources
• Rebuilt Google Ads structure for efficiency, quality, and scalability
• Expanded Meta Ads reach across Facebook, Instagram, and Audience Network
• Ongoing website optimization focused on service pages, UX, schema, and navigation
• Targeted content creation around high-intent treatment searches
• Diversified link building to improve authority in Edmonton and Alberta
• Google Business Profile monitoring and optimization to support local visibility

KEY RESULTS (Over a 10 month period)

Paid Media

• 1,021 total leads generated.
• Cost per lead: ~$22.76 on a $300/month budget for Meta Ads
• 557 confirmed appointments from Google Ads, an increase of 4,542%

Organic Search and Website

• Organic sessions increased 21% (18,163 to 22,037).
• Organic confirmed appointments increased 5,180% (50 to 2,640).
• Backlinks increased by 25.6% (125 to 157).

Local Search

• Google Business Profile produced nearly 6,000 leads.

IMPACT SUMMARY

Through accurate tracking, strategic Google ads management, search engine optimization, content development, and consistent link acquisition, River Stone Wellness Centre saw measurable gains across every major channel. Real appointment data replaced guesswork, paid media efficiency improved, and organic search visibility translated into thousands of confirmed bookings.