Mer-con Homes & Renovations

MER-CON HOMES & RENOVATIONS

Mer-Con Homes & Renovations is a family-owned business located in Thorsby, Alberta. They specialize in custom home building and renovations. Known for their honesty, reliability, and exceptional customer service, they have a strong reputation in the area. Whether it’s remodeling a kitchen or building a custom home from the ground up, they manage all details with a focus on completing projects on time and within budget delivering quality craftsmanship every step of the way.

Mer-Con faced a significant challenge in attracting high-quality leads through its online channels. Despite their solid reputation, their website lacked the necessary content to appear in Google searches, limiting their visibility to potential clients. This made it difficult for them to reach their target audience, resulting in fewer inquiries and missed growth opportunities. They needed a strategic solution to improve their online presence and effectively convert website visitors into clients.

 OBJECTIVES

Our objectives were to address the content issues affecting their visibility in search engines, enhance the overall website user experience, and optimize the calls-to-action to generate more inquiries. These initiatives were intended to boost both traffic and conversions on the site.

WHAT WE DID

To address Mer-Con’s challenges and achieve their objectives, we executed a multifaceted approach focused on enhancing their online presence: 

• Reworked the homepage, applying best practices for conversion rate optimization and improving website usability
• Added new quality content to service landing pages to enhance search engine rankings
• Implemented a backlinking strategy to improve domain authority and search visibility
• Created a Google Ads campaign to increase website traffic and lead generation
• Optimized the site for the Google Ads campaigns, ensuring it performs well for paid traffic and conversions
• Rebuild an SEO strategy to match the client’s new needs after two years of their first engagement

THE RESULTS

• Mer-Con’s organic traffic increased by 227% in the first year.
• The Google Ads campaign accounted for 47% of all contact form submissions and generated 34 phone calls, making it the primary source of leads in the first year.
• Achieved a remarkable 26% year-over-year increase in organic traffic from 2022 to 2024.
• Recorded a 20% year-over-year increase in organic leads through form submissions
• Increased ad clicks by 28% and impressions by 15% year over year, even after the client’s shift in priority focus.