Jeff’s Auto Glass
Jeff’s Auto Glass
Jeff’s Auto Glass has been a staple for Edmontonians since 1983, specializing in auto glass repair and replacement. Known for their affordable prices, friendly service, and getting the job done right the first time. Their skilled team fixes everything from chipped or broken windshields to replacing sunroofs with a lifetime warranty and a smile on their face!
Although Jeff’s Auto Glass has a great reputation in Edmonton, its customers were unable to find them online. Jeff’s Auto Glass wasn’t showing up on the first page of the search results, and while they had tried using different channels to advertise their business, Jeff’s Auto Glass needed to gain more online market share and visibility without breaking the bank.
OBJECTIVES
Our objectives were to improve website usability, increase organic traffic, boost local search rankings, and drive more leads and quote requests.
WHAT WE DID
To meet Jeff’s Auto Glass’s needs, we developed a custom SEO strategy focused on increasing their organic ranking on Google. This not only improved the company’s online visibility but also made it easier for potential customers to choose them as their go-to provider for auto glass replacement.
Key tactics included:
- Improving website navigation for a smoother, more user-friendly experience.
- Enhancing technical elements such as page speed and mobile usability.
- Creating relevant, locally focused content to better engage their audience.
- Building high-quality backlinks to strengthen the website’s authority.
- Optimizing their Google Business Profile to boost visibility in local search results.
Additionally, we improved conversion rates by adding clear calls to action, like “Get a Quote” and “Call Us,” making it easier for both customers and Google to navigate and understand the site.
THE RESULTS
Our strategy led to significant improvements across key performance metrics compared to the previous year:
- 436% overall increase in organic Google clicks.
- 237% growth in organic Google clicks for “windshield replacement Edmonton”.
- 500% increase in organic Google clicks for “auto glass repair Edmonton”.
- 39% increase in leads when comparing the most recent 90 days to the previous 90 days.
- 58% increase in quote requests over the same 90-day comparison period.