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ABOUT IHOP®

IHOP is an American multinational pancake house restaurant chain that specializes in breakfast foods with 99% of the restaurants run by independent franchisees.

Digital Marketing Results at a Glance

  • Request for driving directions rose 58% year-over-year
  • Clicks to the website rose over 22% year-over-year
  • Achieved 5x the reach and 24x the clicks on Instagram vs Facebook