Career Opportunity: Senior Digital Marketing Strategist
Adster is looking for a Senior Digital Strategist (senior strategist) to join our team. The ideal candidate is interested in all things SEO and digital marketing. A desire to learn more every day is also required!
This is not an entry-level position: we are seeking individuals with intermediate to advanced experience.
Position: Senior Digital Marketing Strategist
Hours: Full-time
Salary: $75,000- $85,000 / year + performance bonuses & health spending account (more perks can be found here)
Deadline: Friday, March 13, 2026
Our senior strategist’s favorite questions will be: ‘why’ and ‘how can I fix it’: Why did leads drop suddenly for this client, and what can I do to solve it? The senior strategist is ultimately responsible for the success of Adster’s client accounts. To do this, they communicate and collaborate with our strategy team to achieve client-focused results.
Qualified candidates will be asked to first conduct an email prescreen to identify their technical ability.
Only apply if you meet the following criteria:
- Enjoy Analytics & technical work: Do you REALLY like technical work and data? Are you kind of a nerd? Does data & analysis sound like a sweet Friday night in?
- Driven to succeed & display initiative: Do you want to be part of something unique, and do you like where we’re going and ‘what this could be’?
- Are flexible & adaptable: Are you willing to take on challenging, yet rewarding work with a ‘no excuses’ attitude?
- Enjoy teamwork, but prefer working independently: You’ll love it here if you’re an independent worker who is self-motivated to stay on task and completes high-quality work efficiently, but also enjoys working within a collaborative team.
Over the last decade, the team at Adster has experienced explosive growth (winner of Venture Magazine’s Fast Growth 50, two years running). At this stage, as fun as all that dang growth is, we’re looking for long-term team members who value work-life balance, supportive peers, hands-on experience, a positive work environment, and a desire to help our agency deliver quality results and excellent customer service to our growing list of clients.
Our dream senior strategist…
- Asks why
- Is a problem solver
- Makes data-driven decisions first
- Is really organized – we use project management software with a steep learning curve, but it won’t help if you aren’t inherently organized
- Has the ability to prioritize when multiple projects occur at once
- Is really interested in the work – they spend their own time researching, learning about industry trends, reading books about marketing, data, whatever!
- Is assertive and communicates client concerns to the team and vice versa
- Can easily & clearly present/explain complex subjects to any audience
- Can facilitate positive and productive client meetings in person or on a call
- Has a strong desire for continuous learning and self-development
- Has a positive attitude and a desire to take ownership of both achievements and mistakes
- Is an independent worker who self-motivates to complete work efficiently (with high quality), but also enjoys working with a team
- Sense of humour and ability to have fun – we have a relaxed working atmosphere, but we also work pretty dang hard
High-Level Duties & Responsibilities
- Provide feedback on client accounts/modules, including but not limited to:
- PPC
- On-site improvements/optimization
- Content
- Link building research & acquisition
- Local SEO/reputation monitoring
- Identify high level trends occurring in client accounts to order to improve their short and long term performance
- Assisting annual client renewals
- Responsible for team mentoring & training as it pertains to strategy
- Identify industry trends that impact client accounts
- Set the strategic direction for all high-tier clients
- Account management for high-tier clients
- Create new processes for the team as required
- Develop actionable strategies & guides that help clients meet their organizational goals
- Other duties as assigned, including but not limited to: participate/leading team meetings, providing feedback on leads, sharing your knowledge in blog posts, and case studies.
Duties & Responsibility Breakdown
Senior strategist duties (55%)
- Set the strategic direction for SEO clients and applicable PPC clients
- Plan their monthly/quarterly tasks from a strategic point of view
- Identify high-level trends occurring in client accounts to improve the account
- Understand important KPIs for each client and how the Adster team can work towards those goals
- Execute campaigns & strategies for your own clients and provide feedback on client accounts/modules for other team members, including but not limited to
- PPC
- On-site improvements/optimization
- Content
- Link building research & acquisition
- Local SEO/reputation monitoring
- Monitor KPIs for modules using a variety of tools to ensure the success of client accounts (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio, & more)
- Identify industry trends that may impact client accounts
- Develop actionable strategies and guides that help clients meet their organizational goals
- Work with the team to create new internal processes as needed
- Establish key performance indicators (KPIs) with and for clients
Department mentorship & ongoing training (20%)
Adster looks to our senior strategist as top-of-the-line support for troubleshooting client account issues.
- Assisting the strategy team with:
- Account performance
- Mentoring & coaching
- SEO / PPC strategy
- Client renewals
- Liaise with the development team on technical matters
- Report to the Director of Operations on a bi-weekly or monthly basis, the overall health of clients, covering core KPI’s
Website audits / proposals & sales (15%)
- Perform website audits
- Identify opportunities, find potential issues, and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
- Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
- Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
- Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)
High-tier account management (10%)
Adster’s senior strategist will only manage complex or ‘high-tier’ accounts that require more comprehensive service. This service includes regular meetings and ongoing communication outside those meetings. The senior strategist must also be available to assist team members when additional support is needed with other clients. For example: joining a meeting to clarify a complex topic or explain quarterly goals/strategy.
- Perform monthly/quarterly client meetings with high-tier clients to discuss their accounts
- Clients pay a premium to meet with our senior strategist and must be given priority, as well as constant communication.
- Maintain proactive communication with clients
- Create a personalized approach to getting to know and communicate with clients– This may include, but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
- Collect, organize, and store client information
- Assist the account management/strategy team with their client meetings as required
Desired Skills, Experience & Qualifications:
- Proven experience using AI tools strategically
- 2+ years of experience in a digital marketing account management and/or strategy role
- 3+ years of experience with technical SEO (identifying site errors, duplicate content, site penalties, link spam)
- 3+ years of experience with Local SEO (optimizing a Google My Business page, troubleshooting duplicate accounts)
- 3+ years of experience with link building (research, competitive analysis
- 3+ years of experience working on client sites to improve their organic traffic
- 3+ years of experience with Google Analytics from a digital marketing perspective
- Filtering data using secondary dimensions, segments, etc to find out what is happening on a client site and how we can improve traffic or leads
- 2+ years of experience with PPC advertising
- Knowledge of WordPress, Squarespace, Shopify, and Wix
- Ability to edit site content, metadata, and build new pages
- You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team understand
- A moderate understanding of HTML, CSS, and other technologies that impact digital marketing is a huge asset
- Excellent communication skills internally and with clients
- Ability to understand what a client needs before they do i.e., translate their hopes and dreams into actionable items on their website or their ad campaign
- Excellent verbal & written skills
- High level of attention to detail
- Skillful in managing multiple projects at one time and hitting deadlines.
- Ability to think strategically, analyze data, and identify & implement recommendations.
- A degree in marketing or a related field is an asset
- Google Ads or Facebook Ads certification is an asset
- Google Analytics certification is an asset
What Adster Creative can offer
- A strong work-life balance. This is really important to all of our team members, across the board.
- Work remotely from home – we’re based in Edmonton, but currently working remotely and open to team members working across Canada!
- Quarterly performance reviews & coaching
- 2 weeks paid vacation to start, more based on additional years of service (or related experience)
- Annual health spending account
- Paid attendance of workshops, conferences, and learning opportunities directly related to your field
- All those fun agency things you hear about: staff lunches, office snacks, that good coffee – when safe to do so.
- Flexible hours: do you like working from 7am-3pm? We can do that! Prefer 9am-5pm? That works too. Let’s chat about what works best for you!
- Quarterly profit sharing, if applicable to your role.
*If you don’t meet some of these requirements, but still think you’re a good fit, we hope you apply anyways so we have the opportunity to chat!