Why Roofers Should Do Digital Marketing All Year Round
When you run a roofing company, you are likely at your busiest during the spring and summer months.
So does that mean you should stop marketing your business when the temperatures drop?
Before you are tempted to stop marketing during the off-season, keep in mind that people look for roofers all year round and use the internet to find a roofing company to get the job done.
You don’t want to miss out on these opportunities! For that reason, it’s important that you do digital marketing all year round.
To give you an idea of what that looks likes, here are some digital marketing tactics you should consider during the entire year:
How to Market Your Business Throughout The Year
Branded ads are a common type of marketing tool that use visual media to promote your business.
This can include flyers and brochures with your company image, logo, and colours to make your message easily recognizable.
Search Engine Optimization
Search engine optimization (SEO) is a digital marketing tactic that helps bring traffic to your roofing business’s website by improving your site’s ranking in search results.
When someone Googles a roofer, you want your business to be close to the top of the list. Think about it: How often do you leave the first page of Google to find what you’re looking for?
The higher up on the search results you are, the easier it will be for potential customers to find you!
What You Should Do Seasonally To Market Your Roofing Business
Yes, we’re going to talk about Google again! Not only do people use Google to search for things, but they also pay attention to ads.
Google has Local Services ads you can use to help your business reach the top of the search results page. This will help you connect with local searchers by only paying for leads interested in your roofing services.
Did you know that almost 75% of people use social media platforms such as Facebook when making a purchasing decision? They will browse Facebook looking for services and reviews.
When it comes to Facebook marketing, you can purchase ads that will show up in users’ feeds or leverage your page to gather reviews and drum up business.
What To Do Annually To Market Your Business
At least once a year, you should look at your business’s website to make sure it’s easy for visitors to browse, and make sure the content is fresh and up-to-date.
Overall, a website audit will help increase the quantity and quality of the traffic to your site.
Along with a website audit, you should also perform a technical review of your site once a year.
This is a more in-depth review that looks for errors and technical issues that could be slowing down your site and affecting its ranking in Google search results.
GBP (Google Business Profile) is a free feature offered by Google that helps you manage your business’s online presence and helps your site appear in local searches.
Optimizing your GBP means making sure your business’s information is filled out completely and accurately.
Who Has Time For All Of This?
We get it. Your focus is on building an amazing and successful roofing company through the quality of your work. Where are you going to find time for digital marketing?
That’s where Adster comes in! We offer a variety of digital marketing services so you can grow your business online without getting your hands dirty.
Well, not “internet” dirty. We’ll do that part for you!
Let’s chat today about how we can take your business to the next level.