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What should I tweet?

“What should I tweet” is typically the first question I get when I start teaching a business owner how to use Twitter.

In my experience, tweets fall into five categories: tweets that engage, educate, or inform your audience, as well as tweets that tell your story and make you human.

Finding the balance between which type of tweet to post how often will depend on your goals, your industry, your audience, and your resources.

Rest assured, you’ll have plenty to tweet about as you build your audience, and become more comfortable with Twitter and its lingo. In the meantime, this list will help get you started.

Engage Your Audience

  • Converse. Rely to what others are saying.
  • Say hi, good morning, or good night.
  • Ask questions
  • Thank people for: following you; for sharing/Re-tweeting your tweets; for their support
  • Introduce your followers to each other
  • Recommend local businesses
  • Wish your followers well: on the Holidays; on their Birthdays; if they’re under the weather

Good morning tweet

Educate Your Audience

  • Share answers to your FAQs
  • Share articles that solves your audience’s problems
  • Share How-Tos and Tips
  • Your blog posts and branded content
  • Industry News, Statistics, and Trends

Inform Your Audience

  • Upcoming events, contests, shows, parties, charities
  • What’s happening in your community
  • Awards and accolades
  • About a New clients
  • Offers and sales

Event Tweet

Tell Your Audience about Who You Are

  • Behind the scene photos. What’s happening at the meeting, or in the store?
  • What are you up to this very moment?
  • Projects you’re working on
  • The topic of conversation around the water cooler today
  • Think out loud

At Work Tweet

Have Fun with Your Audience

  • Inspirational quotes
  • Photos that make you laugh
  • Industry Jokes
  • Horoscopes
  • A book you’re reading, a recipe you like, a movie you’re watching, or a sports event your excited about
  • Latest purchase
  • Song lyrics

Funny Tweets


The possibilities are endless.