The Results are in – Local Web Design & Marketing FTW!
As guys and gals who are elbows deep in Web Development and Online Marketing every day, we’ve seen first hand how truly powerful a well executed online advertising strategy can be. Subsequently, we think it’s pretty gosh darned important, but, we’re nerds – and…*cough*…we also happen to offer these services. Is it possible then, that our perception of Online Marketing is skewed? Is Internet Advertising all it’s cracked up to be, or just a passing fad? We recently hit the streets to find out how important you ‘3-dimensional’ Edmonton Folk think Online Marketing really is…
Video Transcription –
Hi there. Dave Forster with Adster Creative. It’s a beautiful sunny morning here is downtown Edmonton and today we’re going to do something a little bit different. As your local online marketing and web design company, we of course feel that what we do is pretty important. However, today we’re going to flip things around and we’re going to ask you, Edmonton, how important you think web design and marketing really is.
Let’s ask a few questions.
“Do you guys know what search engine optimization is?”
“No, not really – sorry.”
“Not a chance.”
“Efficient searching, I guess.”
“It’s how companies work to get the top hits on Google and stuff.”
“Are you familiar with Adwords and Pay per Click advertising?”
“The advertising that you see what you search something – on the side, maybe?”
“I think that advertisers purchase the right for their names – company names – to appear first when people search for certain things.”
“If you were to go home tonight and say, that you’re looking for a new chiropractor. How would you maybe go about finding a new professional like that?”
“I would Google it. And I would put in Chiropractors Edmonton and go from there.”
“I would probably use Google to search the internet for somebody.”
“What strategies might you use to find something like that?”
“I would Google it, right? Everybody does.”
“So if you were looking for a chiropractic company online, would you go to the second or third or fourth page of Google or would you stick to the first page?”
“I would go with the first page. They’re the most relevant.”
“Anything that is not within the first 20 clicks, that’s a waste.”
“How important is website design when you’re making a buying decision?”
“Very important because, I mean, if you open up a website you want it to be presented well. You want it to work properly. You want it to be user-friendly.”
“If it looks professional and well laid out. If it has holes in it and misspelled things and information missing, then obviously I’d never trust them as I would something with a nice layout and something professional.”
“To me a poorly designed website is the same as a dilapidated business front.”
“We don’t even have the ability to Google a phone book anymore, let along find a payphone, so that everything that you have to do – look online to find the phone numbers and the addresses.”
“Do you think that it’s important to have a business that engages its audience with these social things and manages its reputation?”
“Absolutely. It’s probably one of the most important and crucial pieces in trying to keep your company and people well advertised and well known because that’s what all the people are using to communicate these days.”
“It’s absolutely vital. I think that it’s keeping relevant in the marketplace. It’s trying to keep ahead of trends. It’s marketing to individuals who are engaged. It’s trying to engage them and get them to buy your product or service.”
“It’s absolutely vital.”
“It’s important because they are open to the comment – they can see it on there, so a couple of bad comments isn’t necessarily going to turn them off as long as they’re open to having the comments, so, for sure, I think that’s really important.”
“I think that it’s critical for businesses in this day and age to have an online presence to have an online site available for us to go and look at.”
“I find that businesses today have one and instead of reassess their websites every three or four years, need to do so on a yearly basis to utilize the most appropriate tools and to better utilize ecommerce.”
Well, there you have it. Today we talked to dozens of Edmontonians and we discovered two really important things. The first of which is that there is still a large number of Edmontonian business that don’t have a website and don’t have any type of online presence. The second of which, and perhaps the most interesting is that the vast majority of consumers expect that a business have a website and expect to be able to find them online.
If you’re a business owner in Alberta and you have questions about web design or online marketing, our door is always open.
We’ll see you back here soon.