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How will chatGPT & AI Influence SEO & Digital Marketing Agencies in Canada in 2023?

ELI5. What is chatGPT?

ChatGPT is a computer program that helps computers understand and have conversations with humans. It works by turning words into numbers using an “encoder” and then using algorithms to understand and respond to what people say. ChatGPT has been trained on a lot of text data, so it’s really good at understanding and generating language that sounds natural and human-like. It can be used to have conversations with people and even write stories and articles.

So, when you have a conversation with ChatGPT, it works something like this:

  1. you type a message
  2. the encoder turns your words into numbers
  3. the computer processes the numbers using algorithms
  4. ChatGPT generates a response based on what it has learned.

For example:

  • if chatGPT was trained on a large dataset of movie reviews, it might be able to generate a review of a new movie based on a short prompt like “Write a review of the new Marvel movie.”
  • chatGPT would analyze the prompt and then generate a response that reads like a human-written review, complete with details about the plot, characters, and themes of the movie.

Overall, chatGPT is a really cool tool that helps computers understand and generate human language. It can be used to have conversations with people and even write articles and stories.

How will I know if text was written by chatgpt or a human?

It can be VERY difficult to spot whether text was written by chatGPT or a human, especially if the text is well-written and does not contain any obvious errorz (lol) or discrepancies. However, there are a few clues that may indicate that the text was generated by chatGPT or another type of artificial intelligence:

  1. Lack of personal style or tone: chatGPT and other AI language models are not capable of expressing personal opinions or feelings, so their writing may lack the unique style and tone that is characteristic of human writing.
  2. Repetitive or generic language: chatGPT and other AI language models may generate text that is repetitive or lacks originality, using generic phrases and sentences that are common in the training data.
  3. Inconsistencies or errors in the text: chatGPT and other AI language models may make mistakes or generate text that is inconsistent with the prompt or topic.

A study conducted by the Massachusetts Institute of Technology (MIT) found that when presented with a sample of AI-generated text, more than 50% of participants were unable to correctly identify that the text was not written by a human (Bryant et al., 2019).

These findings demonstrate the rapid progress that has been made in the field of AI language generation, and suggest that it will soon be almost impossible to distinguish between AI-generated and human-written text.

What does AI & chatGPT mean for Digital Marketing?

Artificial intelligence (AI) is expected to have a significant impact on search engine optimization (SEO) and digital marketing for Canadian businesses in the coming years, including agencies leveraging open source applications like ChatGPT.

It’s hard to predict exactly how this will influence small businesses and the digital marketing agencies who serve them, however, based on industry experts and our own predictions, it’s most likely that AI will leverage the use of machine learning algorithms for:

  • search query analysis
  • chatbots
  • virtual assistants for customer service
  • optimization of visual content
  • predictive analytics for targeting and personalization
  • automation of marketing tasks (… like writing content…?).

Here are the top five ways in which AI and chatGPT may influence SEO & digital marketing in Canada in 2023:

1. Machine learning algorithms for search query analysis: AI will be used to analyze and understand search queries, allowing search engines to deliver more relevant and personalized results to users. This will be especially important as the use of voice assistants and natural language processing continues to grow.

2. Chatbots and virtual assistants for customer service: AI technologies such as chatbots and virtual assistants will allow businesses to provide personalized and immediate customer service to users, improving their online experience and increasing the likelihood of converting into paying customers.

3. Optimization of visual content: AI will be used to automatically generate tags and descriptions for visual content, making it more easily discoverable by search engines. This will be especially important as the use of visual content continues to grow.

4. Predictive analytics for targeting and personalization: AI will be used to analyze customer data and predict their interests and needs, allowing businesses to target their marketing efforts more effectively and deliver personalized experiences to their customers.

5. Automation of marketing tasks: AI will be used to automate a wide range of marketing tasks, such as email marketing, social media management, and ad targeting. This will allow businesses to save time and resources while still effectively reaching and engaging with their target audience.

Questions about how to improve your digital marketing for 2023? Want to know if this article was written by a bot or a human? Talk to a REAL human and give our team a shout!