Adster GDPR Update & Compliance
As you probably know, from so many emails which you likely received from your service providers (and from our team!), GDPR came into effect on Friday, May 25th.
GDPR is the “EU General Data Protection Regulation”. The GDPR’s purpose is to unify data privacy requirements across all member states of the European Union (EU) and at its core, it is a regulation that gives EU residents more control over how their personal data is used.
The GDPR not only applies to organizations located within the EU but also applies to organizations located outside of the EU, if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.
GDPR refers to ‘Personal Data’, or any data related to an identified or identifiable person. This can include:
- Personal information (name, email address, phone number, etc.)
- Online activity (IP address, pictures/posts on social media, cookies)
- Important records (medical information, bank details)
If you are concerned that GDPR may apply to your company, we encourage you if you have not done so already, to consult with to your legal team review your business in order to ascertain if GDPR may apply to you. If GDPR may apply to your business, then your website Terms of Service and Privacy Policy may require some updating, in order to ensure that you are compliant. Even if GDPR does not apply to you, it may still be advisable in some circumstances, to be proactive and to showcase that you are protecting your client’s privacy and data rights as much as possible.
Some of the things that you and your legal advisors may wish to do, for example, perform an audit of your current processes, ensure the privacy policy on your website is updated, review if your third-party vendors are aware of GDPR, etc. GDPR appears to be leading the way with a new “global” data protection standard and to avoid complaints, it is advisable to ensure that you are employing best practices and complying with all requirements if applicable.
Adster has updated our own Terms of Service, Privacy Policy and added a Website Terms & Conditions to reflect these changes!
If you have any questions, you can give us a shout by contacting us today!
Sincerely,
The Adster Team