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Why You Need a Website Audit Before Starting Digital Advertising

The world of digital marketing is rapidly evolving. Can your website keep up?

Making sure your website is in prime condition is essential before launching any type of advertising campaign.

For businesses looking to maximize their online presence through services from a Google Ads agency in Edmonton, a comprehensive website audit is a critical first step.

Let’s take a look at why and what a website audit entails:

What is a Website Audit?

A website audit is a thorough and complete analysis of your site’s performance. It examines various elements to identify strengths, weaknesses, and opportunities for improvement.

It provides a detailed assessment of your website’s health, covering aspects from technical issues to user experience.

A website audit directly impacts digital advertising efforts by ensuring that your site is optimized to handle increased traffic and convert visitors effectively.

Without a well-executed audit, advertising campaigns may underperform due to unresolved technical issues, poor user experience, or subpar content.

Understanding Website Performance

A key part of a website audit involves understanding how well your website performs.

This includes evaluating page load speeds, mobile responsiveness, and overall site functionality.

Performance insights help pinpoint areas that need optimization to ensure visitors have a smooth and satisfying experience.

Identifying Technical Issues

Technical issues can hinder your website’s effectiveness and ranking on search engines.

A website audit identifies problems such as:

  • Broken Links: Links that lead to non-existent pages, resulting in 404 errors, which can negatively impact user experience and SEO.
  • Crawl Errors: Problems that keep search engines from effectively crawling and indexing your site, such as blocked resources or server errors.
  • Slow Page Load Speeds: Pages that take too long to load can increase bounce rates and negatively affect search rankings.
  • Mobile Responsiveness: Issues with how your site displays and functions on mobile devices can lead to poor user experience and lower search rankings.
  • Duplicate Content: Instances of identical or very similar content across multiple pages can confuse search engines and dilute your site’s authority.

Addressing these technicalities ensures that your site runs smoothly and is easily accessible to search engines and users alike.

Enhancing User Experience

User experience (UX) is paramount in retaining visitors and encouraging conversions.

An audit evaluates the ease of navigation, clarity of calls to action, and overall design aesthetics.

Enhancing UX can lead to higher engagement rates and better customer satisfaction.

Optimizing Content

Content is a critical component of your website’s success. An audit examines the quality, relevance, and SEO-friendliness of your content.

Optimized and high-quality content that resonates with your target audience will rank better in search engine results, driving more organic traffic to your site.

Why is a Digital Marketing Audit Important?

Conducting a digital marketing audit is essential for several reasons, particularly when preparing for advertising campaigns:

Readiness for Advertising Campaigns

Before investing in digital advertising, you need to make sure your website is ready to handle more traffic and provide a seamless user experience.

An audit identifies and resolves potential issues, ensuring your site is fully prepared for a successful ad campaign.

Maximize ROI

A well-optimized website enhances the effectiveness of your advertising efforts, leading to better results and a higher return on investment (ROI).

By addressing issues identified in a website audit, your ad spend can be used efficiently, driving more conversions and sales.

Competitive Advantage

In a competitive market, having a finely tuned website can give you an edge over your competitors.

An audit helps you understand how your site compares to others in your industry and identifies opportunities for improvement, positioning your business for greater success.

The Key Components of a Website Audit

A comprehensive website audit includes several key components, each focusing on different aspects of your site’s performance and search engine optimization (SEO).

Technical SEO Audit

This component examines your website’s technical aspects, including site structure, XML sitemaps, robots.txt files, and more.

A technical SEO audit ensures that search engines can easily crawl and index your site.

On-Page SEO Audit

An on-page SEO audit evaluates elements such as meta tags, headings, and keyword usage.

This audit ensures your content is optimized for search engines, improving your site’s visibility and ranking.

Content Audit

A content audit involves assessing the quality and relevance of your website’s content. This includes:

  • Identifying Duplicate Content: Checking for and eliminating any duplicate content that could harm your site’s SEO performance.
  • Evaluating Content Relevance: Ensuring all content aligns with your brand’s goals and speaks directly to your target audience.
  • Keyword Optimization: Reviewing content to ensure it is optimized for relevant keywords, improving search engine visibility.
  • Content Gaps: Identifying missing topics or areas where additional content could enhance user experience and SEO.
  • Identifying Outdated Information: Looking for old or outdated content that hinders your sites accuracy and relevance.

User Experience Audit

A UX audit focuses on how users interact with your site. It evaluates navigation, layout, and overall design to ensure a user-friendly experience.

Improving UX can lead to higher engagement and conversion rates.

Conversion Rate Optimization (CRO) Audit

A CRO audit examines how effectively your website converts visitors into customers.

It involves analyzing call-to-action buttons, forms, and checkout processes to identify and eliminate barriers to conversion.

How Much Does a Digital Marketing Audit Cost?

The cost of a digital marketing audit can vary depending on the depth of the analysis and the specific services included.

At Adster Creative, we offer two comprehensive audit packages that are tailored to meet your needs and budgets.

Factors That Influence Cost

Several factors influence the cost of a digital marketing audit.

These include the size and complexity of your website, the scope of the audit, and the specific goals of your marketing strategy.

A more extensive audit, which covers a broader range of elements, will typically be more costly.

Typical Price Ranges

At Adster Creative, we provide two main audit packages: the Standard Website Audit & PPC Strategy and the Premium Website Audit & Digital Marketing Strategy.

The Standard Website Audit & PPC Strategy starts at $599. This package includes:

  • Comprehensive website assessment
  • Content assessment
  • Conversion rate optimization
  • Usability evaluation
  • Technical health check
  • PPC strategy encompassing Google Ads and other applicable PPC platforms
  • Ongoing strategy

The Premium Website Audit & Digital Marketing Strategy starts at $999. This package offers:

  • Detailed website assessment (onsite SEO, content, CRO, usability, technical health)
  • Thorough local SEO assessment (SERPs, Google Business Profile, links, citations)
  • Comprehensive PPC strategy (Google Ads, Meta Ads, other platforms)
  • Ongoing strategy (paid ads, onsite SEO, local SEO)

Value Proposition

Investing in a digital marketing audit offers significant value by identifying areas for improvement and ensuring your website is ready to support your marketing efforts.

The insights that are gained from an audit can lead to better website performance, higher conversion rates, and, ultimately, greater business success!

Book Your Audit Today with Adster!

If you’re ready to take your digital marketing efforts to the next level, book your website audit with Adster Creative.

Our team of experts will provide a comprehensive analysis of your website, ensuring it’s primed for success in your upcoming advertising campaigns.

Contact us today to get started and unlock your website’s full potential.