Does Your Company Really Need to Build an Email List?
The answer is YES! Thank you for reading our blog and have a great day.
Okay, you have to admit that would have been a gutsy attempt at a blog that got to the point. So while the answer is a simple, resounding YES, let’s dive into the why in more detail.
Here are 6 reasons why you should always be building your email list:
1) Consistency builds trust
When you continuously provide quality email content that is built with the intent to provide value, give relevant information, educate and/or to entertain, you will build trust among your readers. The more a reader trusts you, the more often they will open your emails. The more often they open your emails, the more likely they will be to look at an offer. And when they trust you, the more likely they will be to click on those offers and make a purchase from you at some point. If there is anything Adster Creative loves to represent, it’s definitely transparency and trust.
2) Email lists are digital assets
Email marketing is the lifeblood of marketing because it’s an asset that you own. That’s right. You own it! And you can market to this list over and over again, FOREVER. You have to keep in mind that these are leads that you no longer have to pay for. Lead acquisition is no doubt a very important part of the overall equation and you do need a system for generating leads. But having the ability to remarket to each of those leads over time is extremely valuable. As we all know, a lead will more than likely not purchase from you on the first go. However, there are many leads that will be on the fence about purchasing. And over time, they just need some gentle pushing and guidance to get over to the sales side of the equation.
3) You can create a call to action in multiple forms
A call to action is an essential cog in the marketing machine, and an email is an amazing tool to utilize all those cogs. But guess what?! A call to action does not always mean asking people to get out their wallets to buy. Your call to action could be to showcase an upcoming webinar, to fill seats at a free local event, to like and comment on social media post, or perhaps advertise a contest giveaway. In fact, the more you make a call to action that is NOT geared towards selling something, you can pretty much bank on enhancing point number one of this blog.
4) Partnerships
Partnerships with other companies are a great strategy when it comes to email marketing. It’s a great way to cross-promote each other. Once again, this helps build trust, because it shows the reader that you are willing to promote other products or services that are not your own. When a company is always pitching their own products and/or services, email open rates begin to decrease over time, or worse, people start unsubscribing. This happens when the emails become too predictable and “salesy”. At the end of the day, people just don’t want to be pitched all the time.
5) More entry points
With a well-structured email marketing campaign, it opens up more entry points to your website, landing page, e-commerce store, blog and/or social media channels. When you have a well-crafted email with a specific purpose, it becomes much easier to corral your traffic to the desired destination. The more entry points you can create, the more you will enhance future opportunities. It’s easy for people to get distracted and lost in the vast depths of world wide web. So it’s important to note that your followers will frequently need you to guide them and tell them where to go.
6) ROI
If I told you about an investment that can offer a 4000% return on investment, would I have your interest perked? Of course! Sign me up, right? Well, that is the current statistic for email marketing. For every dollar spent on email marketing, it returns on average $40. Granted, your email marketing needs to be extremely on point to get those types of returns, but there is no other platform that offers that type of potential. Take the time to learn some of the finer nuances of email marketing, and in due time you will see the value of this powerful tool.
So there you have it. If you were ever on the fence about building an email list, I hope this helped to show you the light. This is an amazing tool if used with the proper strategies. Now, what are you waiting for? Get out there and up your email game!