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Crafting Copy. The Canadian Way, Eh?

I picked up a newspaper a few Saturdays ago, and was drawn to an ad that appeared on the back page of one of the sections. I liked the design, the colors, the typography. I’m interested in real estate, so I stopped to read.

Wellll, IMHO, the copy really could have been so much better. And it should have been – this was a very expensive ad, but somehow, the copy got short shrift. I don’t think it was written by an amateur – the flow and sentence structure seems to be a bit too polished for a rank beginner. Nevertheless, I think the ad misses the mark in several ways.

Crafting Copy – Infographic Style

Here are my comments on what could be done better. Click below if you dare, and check it out …

Crafting Copy