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Building the ‘Right’ Website for your Small Business

With any luck, we (and more importantly, your customers) have been able to convince you that having a website is pretty much ‘essential’ these days. However, make no mistake – not all websites are created equal. But how much should you spend? Should you build it yourself? In this video, Dave covers some critical ‘must have’s’ when building the ‘right’ website for your Small Business.

Video Transcription

Hi there, Dave Forster with Adster Creative. In our last video we established that having a website is pretty much essential for business’s these days, however in this video – we’re going to talk about ‘Building the ‘right’ website’.

Over the years the team at Adster has been involved in the creation of 100’s of different websites and in that time we’ve come to establish a pretty clear idea in what’s involved in building the right website.

Number 1 on our list is your Website’s Content. What your website says about your business is crucial. Your website content needs to have a clear purpose and concise call to action. What do you want your site visitors to do? Do you want them to call you? Do you want them to fill out some information about themselves? Do you want them to get know a little more about what you do? Remember; content is king right from the mouth of Google

Number 2 – Visual Appeal . These days having a professionally designed and professional looking website that instills confidence and trust is absolutely essential You want your visitors to feel comfortable on your website.

Number 3 – Fundamental SEO. SEO could stem into a whole other series of videos – and it will – but for building the right website, fundamental SEO means communicating to search engines very clearly a couple of very important things, namely the name of your business, your companies phone number, your geographical location and other fundamentals like the exact nature of the types of products and services you offer. Fundamental SEO literally separates the men from the boys in the world of Google

Number 4 – Speed and Usability. This is another factor that is increasing in importance with having the right website. Having a website that loads quickly and is easy to use and understand for your visitors is absolutely crucial.

Number 5 – Control of your Content. As a business owner you want to be able to access certain areas of your website and update its content. You want to be able to add specials or promotions or you may want to update staff profiles. Having control over your website content is very-very important.

Now – how you control that content is also pretty important and of course that’s going to lead into our next video on Website Content Management Systems.

We’ll see you back here soon.