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3 Reasons Why Small Businesses Need SEO

Recently a photographer from a large American city told me that he couldn’t find anyone to do his SEO, or even an audit for his small business. No one in his city wanted to work with a small, two-person shop like his – they preferred big companies with large budgets.

What the heck!

I couldn’t help but wonder…

… Adster’s clients are small to medium sized companies, mostly in Alberta but a few from around Canada and the US. And, we’ve helped them all successfully implement SEO and online advertising programs regardless of their size and where they’re located – with great results!

It’s true that most think SEO is for the big (with deep pockets) but at Adster we know that’s not the case. So, what do these small businesses gain from SEO?

1. EVERYONE is searching, help them find YOU!

Obviously we’re partial to Google here at Adster, but everyone is using search engines to find information. There are 4 million people in Alberta, however there are roughly that many searches being done each day in the province – just on Google. People are looking for you! If your company wants to keep being a company, you’re going to want to appear in those search result when people are searching, whether you’re a hair salon in Red Deer, Alberta or a bakery in New York City.


Help your customers find you! Or help Tom Cruise find you. Whatever you want!


2. Your competition is doing it

This SEO thing is not just for the Fortune 500 or companies headquartered in Toronto or Vancouver. Smaller markets like Edmonton and Alberta have competitive industries – our clients can tell you that. If you’ve never done a Google search for your industry using for a term you’d like to appear for, try it now.


People are succeeding by ranking in organic search and while they may or may not be using an agency like Adster Creative, you can get a leg up on the competition with SEO too.

3. SEO isn’t going anywhere so… get started!

I’m not a betting woman but if I were, I’d reckon that Google isn’t going anywhere any time soon – ipso facto, neither is SEO. Phone books are not coming back (sorry mom!) and with Google algorithmic updates, voice search, local search and a focus on a mobile-friendly internet, there are many tactics for digital marketers like us to implement to make it easier for your future customers to find you.

So… how do you get started with SEO? Contact us! We start by taking an in-depth look at your website with an audit. And remember, it doesn’t matter what your company does or how big (or small!) you are – SEO can work for you.

PS: All of our audits are done by our real life team of digital strategists – while we use some really great tools, we analyze all of the data manually. Contact us today to learn more about our website audits.