Adster Creative Inc. https://www.adster.ca/ Edmonton's Best SEO and PPC Google Partner Wed, 20 Mar 2024 21:22:27 +0000 en-CA hourly 1 The Do’s and Don’ts of Managing Your Leads https://www.adster.ca/blog/managing-leads-as-a-small-business https://www.adster.ca/blog/managing-leads-as-a-small-business#respond Tue, 05 Mar 2024 19:27:25 +0000 https://www.adster.ca/?p=7795 In our agency, we tell clients we will bring the leads to them. What happens next is completely up to them. Thanks to SuperDash, our reporting software, our team gets a glimpse at how our clients manage their leads. It’s an intimate look at how our clients deal with the phone calls and form submits […]

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In our agency, we tell clients we will bring the leads to them. What happens next is completely up to them.

Thanks to SuperDash, our reporting software, our team gets a glimpse at how our clients manage their leads. It’s an intimate look at how our clients deal with the phone calls and form submits that we work so hard to get them.

And ooh boy does it ever leave us with recommendations and improvements. Let’s break it down by lead type. 

Phone calls

Most of our clients are service-based businesses relying on phone calls from their clients. Many of our clients are also owner-operators which means they are pretty busy folks who want phone calls but also don’t always have the time to answer them. 

Thanks to our CallRail integration, we can listen to the phone calls clients receive – and so can they. This is all above board, as we advise users that their calls are being recorded. Year after year, a frequent client complaint is that the leads we get are ‘not good’. Sometimes that’s true but other times it comes down to how the client talks to their potential customers. 

For example, we had a client who was that owner-operator type who answered their own calls. After listening to some recorded calls, we discovered that the client’s phone manners left a lot to be desired:

  1. They didn’t answer the call with an introduction, leaving their potential customer unsure if they reached the right business. 
  2. They were very curt with the caller
  3. They often asked callers to call them back later, putting the onus on the caller instead of the client who was trying to win their business. 

They’re trying to win that business so much that they pay a digital marketing company to help AND they have an ad spend on top of that. Seeing it go to waste with a few words (or usually, lack of words) on a phone call is disappointing!

Besides the standard phone etiquette, calling people back ASAP is major. 

This Harvard Business Review study found that “Contact and qualification rates drop dramatically in just minutes and continue to decrease over the next few hours.” Even getting back to someone within 5 minutes instead of 10 led to a 400% increase in the odds of qualifying. Hoooly!

If it’s unrealistic to answer calls or get back to people this quickly, you might want to reconsider if phone call leads are a good fit for your business. Or maybe it’s time to hire some help.

Form submits

Maybe form submits are the solution! But…maybe not. 

A client who hadn’t gotten back to me added this to their inbox auto-reply:

 

example of a client's poor email auto reply

OOOF. Have we all become too reliant on email communication? Do we expect too much when communicating digitally?! Maybe. But when the CTAs on your site are about getting a free quote or to ‘contact us’ today, this response is pretty unacceptable. It’s probably well past time to hire support so you can actually reply to people. 

Otherwise, the same rules as above apply – get back to people as soon as you can. They’re looking for your response, so give it to ‘em!

Our team has an internal benchmark: reply to all client emails within 24 business hours. This set number has been a perfect balance. It doesn’t force our team to respond to a client’s non-urgent 4 pm Friday email but gets clients what they need quickly enough. We’ve aimed to decrease urgency as an agency and understand that very few true emergencies exist in our industry – a topic for another day! 

We also use a ticketing system for client communication that allows our team to cover each other when someone is on vacation or sick.

Appointment booking software

This one is easy – make sure it works. Test it out yourself on various devices. Ask your auntie to test it out and make sure it makes sense for her. Most importantly, make sure it makes sense for you and your business. Take advantage of the various customization options available – sync it to your team’s calendar, accept payments, and integrate with other tools you use – the options are endless. The tool should do more than just let users book times with you. Explore that ‘integration’ page and put it to work, or reach out to the vendor itself for an exploratory call about what customizations are available for you.

We love recommending the Jane app but it’s not a fit for everyone or every type of business. That particular app has been a bit clunky when tracking via Google Ads but making sure you can track successful appointments is key!

In summary

To sum it up:

1. Pick up the phone with a courteous introduction and follow up quickly.

2. Keep your promise. If you want them to ‘contact you today!’ – make sure they can.

3. Test, test and test again your online booking and online contact form

If you need help with any of those steps or want to discuss increasing leads for your business, contact our incredible team for a site audit

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Career Opportunity: Digital Marketing Strategist https://www.adster.ca/careers/career-opportunity-digital-marketing-strategist https://www.adster.ca/careers/career-opportunity-digital-marketing-strategist#respond Sun, 03 Mar 2024 07:00:00 +0000 https://www.adster.ca/blog/blog-blog/career-opportunity-digital-marketing-strategist/ Two years ago, the Adster team set a lofty goal: build 10 dream jobs for passionate people in the digital marketing industry. We’re now looking for that 10th person – come build your dream job with us. Our ideal candidate loves executing digital marketing tactics and communicating online marketing wins to clients. The ideal candidate […]

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Two years ago, the Adster team set a lofty goal: build 10 dream jobs for passionate people in the digital marketing industry. We’re now looking for that 10th person – come build your dream job with us.

Our ideal candidate loves executing digital marketing tactics and communicating online marketing wins to clients.

  • The ideal candidate will be interested in all things internet-related and have the desire to learn even more about online marketing.
  • They will be passionate about working with clients at a high level, and enthusiastically advocate for the integration of online marketing into their clients’ marketing mix.

Position: Digital Marketing Strategist
Hours: Full-time
Salary: $55,000/year to $67,000/year (negotiable based on skill set and years of experience)
Deadline: April 30th, 2024


Qualified candidates will be asked to first conduct a phone/email prescreen to identify their technical ability.

Some of the questions that may be asked will include your level of comfort and examples of using the following:

Question Self Assess of Technical Skills (if applicable)
1 WordPress: Changing on-site items such as sliders, widgets, navigation, etc. Install/change themes; visual changes. Make changes to the theme via editor (templates, php, etc)
2 Google Ads: Search Campaign builds / management / optimization. Display Builds/management/ optimization. Search Impression share, negative keywords, bid optimization
3 Social Ads: Facebook/Instagram & more
4 Analytics: Base reporting, secondary dimensions, multi-channel funnels, assisted conversions
5 Technical SEO: Diagnosing issues, using tools (Ahrefs, Moz, Search Console)
6 Local Search: GMB, Local ranking factors, citations, Local SEO software (BrightLocal, Whitespark)
7 Link Building: Finding/vetting quality links, link outreach, tracking progress
8 Copywriting: Writing & editing copy, optimizing copy for search.
9 Project Management: Familiarity with project management, project management tools & client communication

Over the last decade, the team at Adster has experienced explosive growth (winner of Venture Magazine’s Fast Growth 50, two years running). At this stage, as fun as all that dang growth is, we’re looking for long-term team members who value work-life balance, supportive peers, hands-on experience, a positive work environment and a desire to help our agency deliver quality results and excellent customer service to our growing list of clients.

Adster Creative Office

Our dream digital marketing strategist…

  • Loves every aspect of digital marketing from start to finish – for example, crafting the perfect meta title, measuring it, and improving it 90 days later.
  • Is really organized – we use project management software with a steep learning curve but it won’t help if you aren’t inherently organized
  • Has the ability to prioritize when multiple projects occur at once
  • Is assertive and communicates client concerns to the team and vice versa
  • Can easily & clearly present/explain complex subjects to any audience
  • Can facilitate positive and productive client meetings in person or on a call
  • Has a strong desire for continuous learning and self-development
  • Has a positive attitude, and a desire to take ownership of both achievements and mistakes
  • Thrives in a business environment and is comfortable working with on and off site team members.
  • Is interested in the work – they spend their own time researching, learning about industry trends, reading books about marketing, data, whatever!
  • Is an independent worker that self-motivates to complete work efficiently (with high quality) but also enjoys working with a team
  • Has a strong sense of humour and ability to have fun – we have a relaxed working atmosphere but we also work pretty dang hard

1. Full Duties:

Digital Marketing Strategy Execution (65%):

  • Create & execute digital marketing campaigns/strategies and provide feedback on client accounts/modules for other team members, included but not limited to
    • PPC (Google Ads, Facebook/Instagram Ads, Bing Ads, etc)
    • On-site improvements/optimization
    • Content creation
    • Link building research & acquisition
    • Local SEO
  • Monitor and implement ongoing adjustments (as needed) in client work using a variety of tools to ensure the success of digital marketing campaigns (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio & more)
  • I.e. improve client’s click-through rate, organic traffic, conversion rate, etc
  • Work with the team to create new internal processes as needed
  • Maintain up-to-date understanding of the digital marketing industry.
  • Other duties as assigned.

Website Audits, Proposals & Sales:

  • Perform website audits
  • Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
  • Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
  • Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
  • Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

Account Management (35%):

  • Maintain proactive communication with clients
  • Perform monthly/quarterly client meetings with clients to discuss their accounts
  • Reach out to clients in between meetings with update on account performance (STAR updates)
  • Create a personalized approach to getting to know and communicate with clients. This may include but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
  • Collect, organize and store client information
  • Build a high level of satisfaction and trust with clients
  • Communicate client feedback and needs to the rest of team with strong internal communication
  • Assist other team members with their meetings as required
  • Respond to client emails/calls in a timely manner (within one business day)
  • Partial responsibility for the overall success of the account (account retention)
  • Coordinate project start ups and closeouts (i.e. client onboarding and cancellation)
  • Complete annual client renewals

2. Desired Skills & Experience

  • 1+ years experience in a digital marketing strategy role
  • 1+ years experience with a digital marketing or advertising agency
  • Moderate knowledge of all aspects of search engine optimization and paid online advertising
  • Knowledge of and experience with: Google Ads, Google Analytics, Facebook/Instagram Ads
  • Knowledge of WordPress, Squarespace, Shopify and Wix
  • Ability to edit site content, meta data, build new pages
  • You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team understand
  • Experience writing meta title and descriptions
  • Experience with Local SEO, Google My Business/Google Maps optimization
  • Experience with link building for clients
  • Excellent communication skills internally and with clients
  • Excellent verbal & written skills
  • High level of attention to detail
  • Skillful in managing multiple projects at one time and hitting deadlines.
  • Ability to think strategically, analyze data and identify & implement recommendations.
  • Degree in marketing or related field is an asset
  • Google Ads or Facebook Ads certification is an asset
  • Google Analytics certification is an asset

What Adster Creative can offer

  • A strong work-life balance. This is really important to all of our team members, across the board.
  • Work remotely from home – we’re based in Edmonton but currently working remote and open to team members working across Canada!
  • Quarterly performance reviews & coaching
  • 2 weeks paid vacation to start, more based on additional years of service (or related experience)
  • Annual health spending account
  • Paid attendance of workshops, conferences, and learning opportunities directly related to your field
  • All those fun agency things you hear about: staff lunches, office snacks, that good coffee – when safe to do so.
  • Flexible hours: do you like working from 7am-3pm? We can do that! Prefer 9am-5pm? That works too. Let’s chat about what works best for you!
  • Quarterly profit sharing, if applicable to your role.

*If you don’t meet some of these requirements, but still think you’re a good fit – we hope you apply anyways so we have the opportunity to chat!

 


Please send your resume to careers@adster.ca with the subject line: “Digital Marketing Strategist” or fill out our Online Application!

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Why You Still Need A Marketing Agency To Manage Your Google Ads In 2024 https://www.adster.ca/blog/google-ads-management-2024-2 https://www.adster.ca/blog/google-ads-management-2024-2#respond Wed, 14 Feb 2024 21:05:01 +0000 https://www.adster.ca/?p=7700 When it comes to digital advertising, staying ahead of the curve is paramount. As we enter 2024, Google Ads continues to be a pivotal platform for businesses aiming to effectively reach their target audience. Despite the advancements in automation and machine learning, the question arises: Do you still need a marketing agency to manage your […]

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When it comes to digital advertising, staying ahead of the curve is paramount.

As we enter 2024, Google Ads continues to be a pivotal platform for businesses aiming to effectively reach their target audience.

Despite the advancements in automation and machine learning, the question arises:

Do you still need a marketing agency to manage your Google Ads?

Let’s take a look at the digital marketing realm and explore why engaging a marketing agency remains a prudent choice.

What Changed in Google Ads in 2023

The digital advertising landscape experienced significant shifts in 2023, impacting the way businesses approach Google Ads.

Here’s a closer look at the changes and why having a marketing agency is more vital than ever:

  • Algorithmic Updates: Google, being at the forefront of innovation, regularly updates its algorithms. These changes influence how ads are displayed, ranked, and targeted.
  • User Behavior Shifts: Consumer behavior is a dynamic force that directly affects the effectiveness of advertising. In 2023, we observed notable shifts in how users engage with online content and respond to ads.
  • Privacy Concerns and Regulations: With growing concerns about online privacy, 2023 saw an increased focus on user data protection and privacy regulations.
  • Competitive Landscape Adjustments: The digital space is highly competitive, and keeping tabs on your competitors is crucial. Changes in competitors’ strategies, new entrants, or shifts in market positioning can impact the effectiveness of your Google Ads.

These shifts underscore the need for a proactive and adaptive approach to Google Ads management.

How Agencies Work with Machine Learning

Machine learning has undeniably transformed advertising, enabling data-driven decision-making and precise targeting.

Marketing agencies leverage these technologies to enhance the performance of Google Ads campaigns. Agencies can analyze vast datasets through sophisticated algorithms, identifying patterns and optimizing ad strategies in real-time.

This dynamic approach not only maximizes your return on investment but also adapts swiftly to changes in user behavior.

Harnessing the Power of Machine Learning

Machine learning stands have become a large part of advertising. It has transformed how businesses connect with their audiences.

Marketing agencies harness the capabilities of machine learning to elevate the performance of Google Ads campaigns.

By using sophisticated algorithms, digital marketing agencies can delve into extensive datasets, pinpoint patterns, and fine-tune ad strategies in real-time

Precision in Targeting Through Advanced Algorithms

In the realm of Google Ads management, marketing agencies employ advanced algorithms to achieve precision in targeting.

These algorithms analyze vast datasets with finesse, uncovering valuable patterns that guide the optimization of ad strategies.

The result is increased returns on investment and an agile response to the ever-changing landscape of user behavior.

Real-Time Adaptation for Optimal Campaign Performance

With real-time adaptation as a cornerstone, agencies can swiftly adjust Google Ads campaigns based on emerging trends and user behavior.

This approach ensures that your advertising efforts remain effective and aligned with your target audience’s dynamic preferences.

By entrusting your campaigns to agencies well-versed in machine learning, you position your brand for sustained success in the ever-evolving digital landscape.

Strategic Campaign Planning

A core advantage of engaging a marketing agency for Google Ads management lies in their strategic approach to campaign planning.

Here’s why their expertise in strategic planning matters:

  • Industry Insight: Marketing agencies have a deep understanding of various industries. This insight enables them to recognize industry-specific trends, competitor landscapes, and consumer behaviors.
  • Targeted Demographic Understanding: Knowing your audience is key to successful advertising. Marketing agencies conduct in-depth analyses of target demographics, understanding potential customers’ preferences, behaviors, and online habits.
  • Tailored Campaigns: Generic, one-size-fits-all campaigns often fall short of achieving optimal results. These campaigns are designed to speak directly to your audience. They address their pain points and showcase your products or services in a way that resonates with their needs and desires.
  • Optimizing Ad Spend: Wasteful ad spending can significantly concern businesses. Whether it’s focusing on high-converting keywords or strategic placement of ads, agencies aim to make every dollar count.
  • Increasing Conversion Likelihood: The ultimate goal of any advertising campaign is to drive conversions. From creating compelling ad copy to designing attention-grabbing visuals, every element is optimized to increase the likelihood of conversions, turning ad viewers into satisfied customers.

Strategic campaign planning goes beyond mere ad creation. It involves a holistic understanding of your industry and audience.

Continuous Monitoring and Optimization

Effective Google Ads management doesn’t stop at the initial campaign setup – it requires ongoing attention to ensure sustained success.

Here’s why a marketing agency is crucial for continuous monitoring and optimization:

  • Dedicated Teams: Marketing agencies have specialized teams focused on monitoring your Google Ads campaigns. These professionals bring a wealth of experience and expertise to the table, ensuring that your campaigns are in capable hands.
  • Real-Time Adjustments: Marketing agencies utilize real-time data analysis to make prompt adjustments to your campaigns. This agility ensures that your ads remain relevant and effective.
  • Identifying Opportunities: Monitoring goes beyond fixing issues. It’s about identifying opportunities for improvement. Marketing agencies proactively seek areas where your campaigns can perform better.
  • Mitigating Potential Issues: Every campaign faces challenges, from unexpected changes in user behavior to competitive shifts. Marketing agencies are adept at anticipating and mitigating potential issues.
  • Maximizing Efficiency: Through continuous monitoring and optimization, marketing agencies ensure that your advertising budget is utilized most efficiently. This involves adjusting strategies to maximize costs.

Entrusting your Google Ads campaigns’ continuous monitoring and optimization to a marketing agency frees up your time. It also ensures that your advertising efforts remain agile, adaptive, and primed for ongoing success.

Comprehensive Reporting and Analysis

Understanding the impact of your advertising strategy is important for informed decision-making.

Digital marketing agencies go beyond the surface, providing in-depth reporting and analysis that goes a long way in shaping your digital strategy.

Here’s why it matters:

  • Key Performance Indicators (KPIs): Agencies delve into KPIs, such as click-through rates, conversion rates, and cost-per-click, to gauge the success of your campaigns. By interpreting these metrics, they can identify areas of improvement and capitalize on successful strategies.
  • Audience Insights: Beyond the numbers, agencies offer valuable insights into audience behavior. Understanding who engages with your ads, when, and how helps refine targeting strategies.
  • Conversion Analysis: Knowing the journey from ad interaction to conversion is vital. Marketing agencies dissect the conversion funnel, pinpointing areas where potential customers might drop off.
  • Competitive Benchmarking: Agencies compare performance against industry benchmarks and competitors. This benchmarking provides context to your results, helping you understand where you stand in your market.
  • Ad Spend Allocation: Maximizing the return on investment requires astute budget management. Marketing agencies provide insights into how your ad budget is allocated across various channels and campaigns.
  • Trend Identification: The digital landscape is dynamic, and trends can shift rapidly. Marketing agencies stay vigilant in identifying emerging trends and adapting strategies accordingly.

The comprehensive reporting and analysis provided by marketing agencies offer a panoramic view of your advertising landscape.

Elevate Your Google Ads Success with Adster Creative

When it comes to advertising your business online, the role of a seasoned marketing agency in Google Ads management remains indispensable. 

Harnessing the power of cutting-edge technology, strategic planning, and continuous optimization, Adster Creative ensures that your Google Ads not only keep pace with industry changes but surge ahead of the competition. 

Make the smart choice for your digital advertising strategy. Contact Adster Creative today, and let’s elevate your Google Ads success to new heights.

Your tailored, high-performing campaigns await because excellence is not an option – it’s the standard at Adster Creative!

 

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Edmonton’s Best Digital Marketing Agency (Voted 2016 to 2024) by ThreeBestRated & More! https://www.adster.ca/blog/adster-creative-voted-best-digital-marketing-agency https://www.adster.ca/blog/adster-creative-voted-best-digital-marketing-agency#respond Tue, 23 Jan 2024 16:07:22 +0000 https://www.adster.ca/?p=5135 Updated January 23rd, 2024 – Our team has recently been named Edmonton’s Best Digital Marketing Agency for 8 consecutive years (2024, 2023, 2022, 2021, 2020, 2019, 2018 & 2017), by the folks at ThreeBestRated, CLUTCH, The Manifest, UPCITY, BestInEdmonton and more! Adster Creative’s Recent Awards & Achievements: Voted Top 3 Digital Marketing Agencies in Edmonton by […]

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Updated January 23rd, 2024 – Our team has recently been named Edmonton’s Best Digital Marketing Agency for 8 consecutive years (2024, 2023, 2022, 2021, 2020, 2019, 2018 & 2017), by the folks at ThreeBestRated, CLUTCH, The Manifest, UPCITY, BestInEdmonton and more!

Adster Creative’s Recent Awards & Achievements:

Best Digital Marketing Agency in Edmonton 2024

Our Commitment to Education & Our Community:

Additional Recognition:

3rd party rating system includes many factors and a 50-Point Inspection, which verifies everything from:

  • Checking real, verified Adster Creative Reviews
  • Client ratings, online reviews and case studies
  • Company reputation and history
  • Company complaints
  • Customer satisfaction & trust
  • Overall value

 

Edmonton Digital Marketing Agency Awards:


3 BEST RATED – Best Digital Marketing Agency in Edmonton &
Edmonton SEO Company – 2024, 2023, 2022, 2021, 2019, 2018

Best Digital Marketing Agency 2024 in Edmonton

3 best rated 2022
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Best Digital Marketing Agency Edmonton

CLUTCH – Top Digital Marketing Agency Canada – 2024, 2023, 2022, 2021, 2020, 2019, 2018

Top SEO Company in Alberta 2024
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Top Marketing Agency Edmonton
clutch top digital marketing agency alberta 2021

clutch top edmonton seo agency 2019

THE MANIFEST – Best Edmonton SEO Company – 2024, 2023, 2022, 2021, 2020, 2019

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BEST IN EDMONTON – Best Edmonton SEO Services – 2024, 2023, 2022, 2021, 2020

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SORTLIST – Best Digital Marketing Agencies in Edmonton

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THE FAST GROWTH 50 – Edmonton SEO Company – Alberta Venture

Adster Fast Growth 50

GOOGLE PARTNERS – ALL STARS Competition – Google Ads Edmonton

google all stars

AD-AGE AWARDS – A-list & Creativity Awards & SEO Company Edmonton

UP-CITY AWARDS – Best Digital Marketing Agency & SEO Company in Edmonton


If you’re looking for an Edmonton SEO Services company or need assistance with your digital marketing in Edmonton, please contact us today to learn more!

 

 

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Can I Run My Own Google Ads With AI? https://www.adster.ca/blog/can-i-run-my-own-google-ads https://www.adster.ca/blog/can-i-run-my-own-google-ads#respond Sun, 14 Jan 2024 20:18:50 +0000 https://www.adster.ca/?p=7698 Running a successful Google Ads campaign involves navigating a complex landscape of keywords, bidding strategies, and ad creatives. With the rise of artificial intelligence (AI) in digital marketing, the idea of managing your own Google Ads may seem tempting. Many businesses feel compelled to take advantage of this technology to run their Google Ads – […]

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Running a successful Google Ads campaign involves navigating a complex landscape of keywords, bidding strategies, and ad creatives.

With the rise of artificial intelligence (AI) in digital marketing, the idea of managing your own Google Ads may seem tempting.

Many businesses feel compelled to take advantage of this technology to run their Google Ads – but is this the best marketing strategy?

Let’s take a look at the possibilities and limitations of using AI for Google Ads management:

How Google Ads AI Changes Google Ads Management

Google Ads has integrated AI into its platform to enhance campaign performance. AI algorithms can quickly analyze large amounts of data.

This allows for dynamic adjustments to bidding, targeting, and ad delivery.

This technology aims to improve ad relevance and maximize return on investment (ROI). By continuously learning from user behavior and adapting to market trends, Google Ads AI ensures campaigns remain agile and responsive in the ever-evolving landscape of online advertising.

This flexibility positions businesses to stay ahead of the competition and achieve sustained success in their digital marketing strategies.

Does a Google Ads Campaign Really Need to Be Managed?

While Google Ads AI offers automated features, effective campaign management remains crucial. Here’s a closer look at the reasons why:

  • Strategic Decision-Making: Google Ads AI can automate certain tasks, but strategic decision-making requires a nuanced understanding of your business goals and target audience. Human managers can analyze complex scenarios and adjust campaign strategies to align with broader marketing objectives.
  • Interpreting Data: AI is adept at processing data, but human interpretation is crucial for extracting actionable insights. Skilled managers can identify trends, patterns, and anomalies in the data, enabling them to make informed decisions beyond automated algorithms’ capabilities.
  • Adaptability to Business Changes: Businesses are dynamic entities that evolve over time. Human managers can adapt campaigns in response to shifts in market conditions, industry trends, or changes in business priorities. This ensures that your Google Ads strategy remains in sync with your evolving business landscape.
  • Creative Optimization: Crafting compelling ad copies and visuals requires a level of creativity that AI may struggle to achieve. Human managers can infuse a brand’s unique voice into ad creatives, ensuring that the campaign catches the attention of the target audience and stands out in a competitive market.
  • Brand Understanding: Successful advertising goes beyond keywords and bidding. Human managers possess a deeper understanding of your brand, its values, and its unique selling points. This understanding allows for the creation of campaigns that not only attract clicks but also build brand equity and customer loyalty.

In summary, while Google Ads AI streamlines certain aspects of campaign management, the essential role of human oversight cannot be overstated.

The ability to make strategic decisions, interpret data, adapt to business changes, optimize creatively, and understand the brand are critical components that make human management an invaluable asset in achieving long-term advertising success.

Can AI Just Run My Campaign for Me?

AI can automate certain aspects of a Google Ads campaign, such as bid adjustments and ad placement

However, a fully automated approach may lack an understanding of your business, target audience, and industry trends that a human touch provides.

Collaborating with AI as a tool in your toolkit rather than relying solely on automation tends to yield better results.

Automation in Google Ads

AI brings automation to Google Ads, handling tasks like bid adjustments and ad placement. This streamlines processes and improves efficiency, making it an attractive option for campaign management.

Limitations of Full Automation

While AI can automate various campaign elements, a purely automated approach may fall short in grasping the nuances of your business, understanding your target audience, and staying abreast of industry trends.

The human touch remains essential for a comprehensive understanding and effective decision-making.

Optimal Collaboration: AI as a Tool

The most successful approach involves collaborating with AI as a tool within your toolkit. By combining the efficiency of automation with human insights, you can achieve a balance that ensures a more nuanced and strategically aligned Google Ads campaign, delivering superior results.

Is a SMART Campaign Better Than Having an Agency Run My Ads?

Google’s SMART campaigns, designed for small businesses, offer a simplified and automated approach to Google Ads.

However, when considering the optimal management of your advertising endeavors, it’s essential to consider the limitations of SMART campaigns:

  • Simplicity Over Customization: SMART campaigns prioritize simplicity, aiming to streamline the ad creation process. While this approach is suitable for certain businesses, it may fall short for those requiring a more customized and nuanced advertising strategy.
  • Limited Control: SMART campaigns limit the level of control you have over various parameters. This lack of granular control can be a drawback for businesses with specific targeting requirements or those seeking to optimize their campaigns for unique objectives.
  • Scalability Challenges: As businesses grow, their advertising needs evolve. SMART campaigns may encounter scalability challenges when transitioning from small to large-scale campaigns, hindering their effectiveness for expanding enterprises.

While SMART campaigns serve as an accessible entry point for small businesses, their limitations become apparent as advertising needs become more complex.

Larger and more ambitious campaigns benefit significantly from the tailored strategies, in-depth analysis, advanced optimizations, and creative expertise that digital marketing agencies bring to the table.

Collaborating with an agency ensures a comprehensive and effective approach to Google Ads management, leveraging the strengths of both AI and human-led strategies.

The Irreplaceable Role of Digital Marketing Agencies

While Google Ads AI offers remarkable capabilities, the nuanced nature of digital marketing often necessitates the expertise of a dedicated agency.

Here’s why:

Strategic Expertise

Digital marketing agencies bring a wealth of experience and strategic expertise to the table. Crafting a successful Google Ads campaign involves more than automated bid adjustments.

Agencies can develop comprehensive strategies that align with your business goals, ensuring a tailored approach that resonates with your target audience.

Industry Insight

Navigating the competitive landscape requires a deep understanding of industry trends, consumer behavior, and emerging technologies.

Digital marketing agencies stay abreast of market dynamics, leveraging their insights to refine campaigns and outperform competitors. This industry-specific knowledge is a valuable asset that AI alone may struggle to replicate.

Customization and Creativity

Successful advertising extends beyond algorithms and data analysis. Digital marketing agencies can create compelling ad creatives, design visually appealing campaigns, and adapt strategies based on your unique brand identity.

This level of customization and creativity is challenging for automated systems to achieve without human input.

Continuous Optimization

Effective campaign management involves continuous optimization based on real-time performance data.

Digital marketing agencies excel in interpreting data, identifying trends, and making strategic adjustments. This ongoing optimization ensures that your Google Ads campaign remains dynamic and responsive and consistently delivers optimal results.

Choosing Excellence in Google Ads Management

For businesses seeking a comprehensive and effective approach to Google Ads management, consider the synergy of technology and expertise offered by Adster Creative.

Our team combines the power of AI with a human touch, tailoring strategies, conducting in-depth analyses, and implementing optimizations that transcend the capabilities of automated systems.

Don’t just run your Google Ads – elevate them. Contact Adster Creative today for personalized and results-driven Google Ads management services. Let us amplify your online presence with a human touch!

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The 2023 Papa Dave Awards https://www.adster.ca/blog/the-2023-papa-dave-awards https://www.adster.ca/blog/the-2023-papa-dave-awards#respond Thu, 21 Dec 2023 19:34:34 +0000 https://www.adster.ca/?p=7720 It’s been a long time since I done did this but here goes – forgive the mega-informal format… So…we went bowling for our Christmas party last Friday, and amidst the glamor and pageantry there were whispers of a long forgotten tradition at Adster…an opportunity for me to reflect on the year that was…a showcase for […]

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It’s been a long time since I done did this but here goes – forgive the mega-informal format…

So…we went bowling for our Christmas party last Friday, and amidst the glamor and pageantry there were whispers of a long forgotten tradition at Adster…an opportunity for me to reflect on the year that was…a showcase for my mediocre writing skills…a chance for YOU – yes YOU Adster team, to be immortalized and to bask in the glory that is…

The 2023 Papa Dave awards.

Now, sit back, relax, and enjoy.

Your winners this year are..

Most likely to take up Hacky Sack in 2024: Lisa Michetti

It all started with our leadership retreat in the fall of 2022 where young Lisa divulged that she was looking to setup shop permanently in BC, intent on leading the charge in pursuit of Adster’s newly minted 10 year target:

Dream jobs for 10 deeply passionate people.

For Lisa, a dream job meant the ability to do the work she loves – for a team she deeply cares about – from a place she loves (with jokes she would only mostly tolerate 🙄).

This has required Lisa to demonstrate a plethora of words from the Adster dictionary, not the least of which include: student, humility, 1st mover, reliable, caring, resilient…I could go on.

I feel very fortunate to have someone like Lisa taking such careful watch over something so important to me.

Oh, and did I mention the weather in Edmonton today?

Most likely to take the old man in a deadlift competition: John Lapvie

While I’ve always been impressed  by John’s digital marketing chops, I was SUPER excited to learn that John has recently added a vigorous, old school lifting program to his daily regime and a diet of nothing but shark powder and raw liver.

Ok, maybe not THAT old school.

As a guy who ALSO mostly uses his brain for work – and often finishes the day exhausted despite having only moved my fingers for 8 hours, I have (slowly) realized that adding in some mandatory physical activity every week is key to keeping me sharp.

Stellar commitment to betterment John – now, pass the liver and let’s eat!

Most in need of an Etsy site: Kenzie Muciarone

It’s the most wonderful time of the year, and despite 12 months worth of weekly rib ticklers via yours truly in our Tuesday rad-dad joke huddle, Kenzie – who I KNOW enjoys the jokes more than anyone has yet to grace my stocking with one of her FAB crafty-crafts.

Yes, Kenzie – in addition to now being a 5 year vet here at Adster – has quite the impressive side hustle, what with handmade trinkets, earrings and assorted nomadic-craft.

I thought for SURE this was the year I could expect..like a thoughtful tree ornament or SOMETHING.

For now I guess I’ll just have to be thankful for Kenzie’s loyalty, steadfast commitment to betterment (and appreciation for the finer nuances of sarcasm) as she progresses into new and exciting roles at Adster!

Most likely to hook a ride on a private place to the Lonestar state: Josh Hesse

Not technically an Adster team member, we’ve joked that the best way to think of Josh may be as our ‘outside cat’ at Adster.

In the past year or so of working with Josh on our super fun Energy Job Shop project, Josh has been able to pull off what I would consider to be nothing short of a series of magic acts.

The way this fella solves problems in real time – and goes about his daily business which has included trips to West Texas (one on a private yet), Montreal and every corner of Alberta as he makes the EJS brand known to some of the biggest energy companies in the world is something I have not yet seen in my entrepreneurial journey.

Josh has redefined what words like unconstrained, free, and able mean in our Adster words to live by while wholly living up to value #1 at EJS:

Be undeniable. Meow and forever.

Most likely to get deep in a sale pitch: Micheal Martindale

A few weeks ago, Josh (outside cat) sent me a video as he recorded Mike in a sales pitch discussing deep philosophical concepts with a client, taking over a screen share meeting so he could ‘show his hands’ to the client as he demonstrated visually how he saw the project playing out, quoting Einstein and cautioning them on falling into old habits, reinforced with ‘the definition of insanity is doing things the same over and over again while expecting a different outcome.’

Is this a sales pitch or a philosophy class?

Having had the pleasure of working with Mike now for nearly 10 years, I am SO thrilled to see him continually refine his craft in the keen pursuit of excellence.

Coffee for you – on me, closer.

Most likely to color their hair without me noticing as I spin-a-ma-roo the night away: Lizet Pineda

While Lizet has only been with us for a few short months and my first IRL encounter with her was a thrilling bowling excursion this past Friday, Lizet helped me realize something SUPER important:

I like people!

While we’ve been fortunate to take advantage of the many perks that remote work offers, the fact that I was unable to notice Lizet’s FAB new hair (which had been changed for WEEKS) was embarrassing and made me a wee bit sad. HOW did I miss this?

Ultimately getting to meet Lizet in person (and demonstrating my atrocious bowling) reminded me of how much I still enjoy seeing humans IRL and all the little things that get missed in webcam land (like pants).

Thanks Lizet!

Most likely to have known about Adster’s 10 year target 10 years ago: Jesse Tangen

Tucked away back in my tickle trunk full of collectibles, birthday cards and newspaper clippings is a letter written by a young Mr. Tangen suggesting that maybe – just maybe – he could one day ‘learn about computers’ and get a job with an even younger startup called ‘adster’.

Fast forward to 2023, and I am happy to report that 1 of those two things has come true – Jesse is in fact employed by Adster.

The whole ‘learning about computers’ thing I’m not so sure about. Did you try turning it off then turning it back on Jesse?

For reals, however –  it is immensely satisfying  to know the company we’ve built is living up to its vision of providing a path for folks to build their dream job.

And when in doubt, cntrl f5.

Most likely to indulge me in a Star Wars Reference: Carolina Del Rio

In Carolina’s welcome to the jungle err welcome to Adster day 1 presentation, I may have hi-jacked an image of her from one of the socials and used her smiling face to demonstrate how we see her progression playing out – Padawan/jedi star wars terminology intact.

Since then, Carolina has – as they say – ‘taken this and run with it’ not limited to, but including:

  • Customized Jedi emojis for our slack channel
  • A/B split testing where we compare the Jedi campaign to the Padawan campaign (I’m currently losing)
  • My likeness AS a Jedi in at least one slide presentation..and speaking of which…
  • The first team member to use a SLIDE PRESENTATION in our weekly huddle values nomination.

Carolina has proven herself to be a quick study – Interested, aware, and able.

And, while the Star wars references may get old (to everyone else and not me), I look forward to her continued passion and contribution.

Most likely to (mostly) let go of the vine: Andrew Forster

There’s a story about ‘letting go of the vine’ that travels around entrepreneurial circles, and how difficult it is for we owner types to delegate responsibilities so that we may elevate into higher level function in efforts to continue to serve the companies we build.

For those that know, this is much easier said than done.

As I reflect on 2023, I recognize and acknowledge how Adster relies on our leaders like Andrew to stay fresh, poised, and on the lookout for how to best guide us as we look ahead to 2024 and beyond.

Financial goodies and all.

Wrap up:

That’s it, that’s all folks. My blogging skills are rusty and I’ve done used all the words I know.

I hope all you Adster peeps, your families, and our clients have a stellar break and I look forward to getting after some goals in 2024!

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Do I Still Need a Marketing Agency Now That Google Ads Uses AI? https://www.adster.ca/blog/ai-in-google-ads https://www.adster.ca/blog/ai-in-google-ads#respond Thu, 14 Dec 2023 20:17:47 +0000 https://www.adster.ca/?p=7695 Digital marketing is an ever-evolving landscape. Integrating artificial intelligence (AI) has reshaped how businesses approach advertising. One notable instance is Google Ads, where machine learning plays a pivotal role. The question that arises is whether AI in Google Ads makes the need for a marketing agency obsolete. With Google Ads using AI, it’s important to […]

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Digital marketing is an ever-evolving landscape. Integrating artificial intelligence (AI) has reshaped how businesses approach advertising.

One notable instance is Google Ads, where machine learning plays a pivotal role.

The question that arises is whether AI in Google Ads makes the need for a marketing agency obsolete.

With Google Ads using AI, it’s important to explore how machine learning works. Will it make a dedicated marketing agency unnecessary? Let’s take a look:

How Google Ads Uses Machine Learning

Google Ads has undergone an innovative journey with the infusion of machine learning. AI enhances ad targeting, optimizes bidding strategies, and refines ad content.

AI in Google Ads predicts user behavior and adjusts bids based on real-time data. This process can impact campaign performance.

AI allows for precise audience segmentation, ensuring ads reach the right demographic at the right time. This detailed targeting enhances the potential for engagement and conversion. This reveals the depth of AI’s ability to optimize advertising strategies.

It’s important to understand these processes in order to evaluate the limitations of AI. This way, advertisers can make more informed decisions when it comes to Google Ads management.

Why You Still Need An Agency to Run Your Google Ads

While AI empowers Google Ads, entrusting your entire advertising strategy to a machine may not be the silver bullet.

A human touch in marketing content involves understanding brand identity, cultural context, and market dynamics. These aspects of marketing surpass Google’s capabilities.

Here are some reasons why the human touch with Google advertising is vital:

Strategic Planning

Marketing agencies excel in developing holistic strategies that align with your business objectives. They take into account market trends, customer behavior, and competitor analysis.

Using this information, a marketing agency can craft a roadmap that goes beyond AI-driven algorithms.

Creative Content

Crafting compelling ad copy and visuals requires a human touch.

Agencies add creativity and emotional intelligence. People can create content that connects personally with your target audience.

This is a facet where AI may struggle to capture the subtleties of human emotions.

Adaptability and Intuition

In the dynamic world of digital advertising, adaptability is key. Marketing agencies can swiftly adjust strategies based on emerging trends or unforeseen challenges.

Human intuition is important in decision-making. It provides a level of understanding beyond what an AI algorithm can achieve.

In-Depth Analysis

Beyond raw data interpretation, agencies provide in-depth analysis that goes beyond AI-generated insights.

Human analysts can identify patterns, correlations, and anomalies. They can offer a deeper understanding of campaign performance and suggest adjustments for long-term success.

Client Collaboration

The collaborative aspect of working with a marketing agency is invaluable. Agencies engage in ongoing conversations with clients, ensuring that the advertising strategy aligns with the broader business goals.

This collaborative approach fosters a synergy that is challenging for AI to replicate.

Risk Management

Human expertise allows for effective risk management. Agencies can anticipate potential pitfalls and develop contingency plans, mitigating risks that might not be apparent to an algorithm.

This proactive approach is vital for maintaining brand reputation and ensuring campaign success.

The Human Touch in Campaign Optimization

Beyond algorithms, human intuition and creativity play a pivotal role in campaign optimization.

A marketing agency’s ability to interpret data, adapt strategies, and make informed decisions based on changing market dynamics is important.

While AI can help Google create relevant ad campaigns, it can’t pivot strategies to meet the unique needs of businesses. Here are the ways that people can optimize campaigns for success:

Interpreting Data

Marketing agencies bring a nuanced understanding to data interpretation, going beyond the raw metrics provided by AI.

They decipher trends, identify anomalies, and extract actionable insights that contribute to more refined strategies.

Informed Decision-Making

While AI can process huge amounts of data, human decision-making involves contextual understanding and strategic thinking.

Marketing agencies leverage this capacity to make informed decisions that align with a brand’s unique goals and market positioning.

Adapting to Market Dynamics

Markets are dynamic, and swift adaptations are often required.

Marketing agencies excel at staying attuned to shifts in consumer behavior, industry trends, and competitive landscapes, enabling them to adjust advertising strategies promptly.

Strategic Synergy

The collaborative synergy between AI and human intelligence ensures a holistic approach to campaign optimization.

While AI focuses on precise data, human intuition brings creativity, empathy, and a deeper grasp of brand identity.

Customizing Strategies

Marketing agencies have the capability to customize strategies based on the specific needs of a business.

This personalization factor adds a layer of sophistication that goes beyond the standardized approaches employed by AI.

Navigating the Complexity of Google Ads

Despite its AI integration, Google Ads remains a multifaceted platform with evolving features.

A marketing agency acts as a guide, helping businesses navigate Google Ads management. They also help businesses stay up-to-date and make sure campaigns align with their marketing goals.

Here is how a digital marketing agency can help you understand and navigate the complexities of Google Ads:

  • Expert Guidance: Marketing agencies offer expert guidance in navigating the intricate features of Google Ads. They use their in-depth knowledge to optimize campaigns effectively.
  • Agile Adaptation: A skilled agency not only interprets the data provided by AI but can also adapt strategies quickly. This ensures that campaigns stay ahead of the game and produce positive results.
  • Industry Insights: Marketing agencies provide valuable insights into industry trends and competitor strategies. This enriches their approach to Google Ads management with a broader understanding of the market dynamics.
  • Strategic Alignment: Agencies align Google Ads strategies with broader marketing objectives. This ensures that campaigns contribute to the overall marketing strategy, maximizing impact and return on investment.
  • Continuous Learning: In the face of Google Ads’ evolving features, agencies engage in continuous learning. This helps them remain at the forefront of industry best practices. This continued learning guarantees that campaigns are optimized with the latest tools and techniques.

Digital marketing agencies offer valuable insights into industry trends and competitor strategies. This creates a more informed and strategic approach to Google Ads management.

The Personalization Paradox

AI excels in creating data-driven content, but there’s a paradox: the risk of generic campaigns.

Marketing agencies add a personal touch by understanding a brand’s unique voice. They tailor strategies to connect with the target audience in a way that AI may not be able to.

Agencies use qualitative insights and cultural distinctions. This ensures that campaigns are not only data-driven but also emotionally resonant.

In this way, they can connect the brand more deeply with its audience.

With this approach, marketing agencies go beyond algorithms, crafting narratives that evoke genuine engagement and brand loyalty.

In a content-saturated world, this human-centered approach leads brands toward genuine and lasting connections with their audience.

Striking the Perfect Balance for Success in Digital Marketing

While Google Ads harness the power of machine learning, they lack guidance and a personalized touch provided by marketing agencies.

If you’re looking for the optimal blend of innovation and expertise, Adster Creative understands the complexities of Google Ads and can infuse your campaigns with a human touch.

Contact Adster today to ensure your brand stands out. We’re here to guide you every step of the way!

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Elevating Lead Gen with AI: Key Takeaways from Google’s 2023 Event https://www.adster.ca/blog/google-ai-takeaways-for-marketers https://www.adster.ca/blog/google-ai-takeaways-for-marketers#respond Wed, 22 Nov 2023 23:33:50 +0000 https://www.adster.ca/?p=7680 I recently had the chance to represent Adster Creative at the ‘Think Lead Gen 2023’ event hosted by Google in Toronto, and it was an experience I won’t forget. My colleague Carolina and I were only in Toronto for two days, but I instantly fell in love with the city’s vibe and energy. However, the […]

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I recently had the chance to represent Adster Creative at the ‘Think Lead Gen 2023’ event hosted by Google in Toronto, and it was an experience I won’t forget. My colleague Carolina and I were only in Toronto for two days, but I instantly fell in love with the city’s vibe and energy. However, the real highlight was attending the event at Google’s headquarters. Just being in that space was amazing – you could feel Google’s culture and brand all around you. The atmosphere was buzzing with ideas and innovation, setting the perfect stage for what turned out to be an incredibly insightful event.

The event itself was a high-level overview, focusing largely on Google’s AI and how we, as advertisers, can begin to place our trust in these advanced systems. While there weren’t detailed practical demonstrations – something expected since most attendees were invited by a Google representative who could assist in the implementation process – the event was more about laying the groundwork. It was designed to pique our curiosity, to make us think about how and why we should start considering Google’s AI in our advertising strategies. During this event, I documented all my takeaways that I feel are valuable to share with advertisers like us.

Takeaway 1: Trusting AI in Lead Generation

One of the first things that struck me at the event was how much Google is focusing on getting us to trust AI in boosting lead generation efforts. They used analogies & examples to explain how AI works. For instance, they talked about an old video game that was used to train an AI. It took the AI about 600 tries to finally nail the right algorithm to beat the game. This story was a great way to show that AI needs time and practice to get things right – just like a person learning a new skill. 

What I took from this is that AI in advertising is a journey. We need to give it space and time to learn and adapt to our specific needs. It’s not about overnight success; it’s about letting the AI evolve and improve over time, which eventually leads to better results for our campaigns.

Takeaway 2: The Shift in Consumer Search Trends

Ryan Slick, a Senior Manager at Google Customer Solutions, shared some eye-opening stats that really made me think about how consumer search behaviour is changing. One key point was the increase in searches for non-branded terms compared to branded ones. This means people are more open to exploring new options instead of just sticking with the brands they already know. It’s a big deal for us advertisers because it opens up new opportunities to reach audiences who might not have considered our products or services before.

Another interesting stat was about the customer journey. On average, consumers use about 5.2 types of touchpoints before making a purchase or filling out a lead form. This tells us that the path to purchase is longer and more complex than we might have thought. It’s not just about nailing the landing page or the ads anymore. We need to think bigger – like spreading our message on YouTube, getting solid reviews, and even considering display ads. It’s all about being where our potential customers are, throughout their entire decision-making process.

Takeaway 3: Optimizing Website Forms for Better User Experience

A big eye-opener for me at the event was the importance of user experience in website forms. It’s like, you can do all this great work driving traffic to your site, but if the form at the end of the journey is a hassle, all that effort goes down the drain. Google stressed making these forms fast, clear, easy, and trustworthy.

  • Fast: Nobody likes to wait. If your form takes forever to load or is clunky, people are going to bounce. Speed is key.
  • Clear: Make sure your form is straightforward. Confusing forms just lead to frustration and lost leads.
  • Easy: The simpler, the better. Cut down on unnecessary fields and make the form-filling process as smooth as possible.
  • Trustworthy: People are wary about giving out their info. Make sure your form looks professional and secure, so users feel comfortable filling it out.

It’s all about making that final step in the customer journey as seamless as possible. A good form can be the difference between a new lead and a missed opportunity.

Takeaway 4: AI-Driven Strategies: Broad Match Keywords and Performance Max

At the event, Google really pushed their AI-driven products, and two things stood out to me: broad match keywords in Google Search Ads and Performance Max campaigns.

Broad Match Keywords

Google shared some stats that got me thinking. They said advertisers using broad match in target CPA campaigns saw, on average, 35% more conversions. That’s huge! 

But from my experience, it’s not always a one-size-fits-all solution. Especially for accounts with tighter budgets, broad match keywords can sometimes feel like a gamble, potentially eating into the budget without delivering conversions. It seems like this strategy, in my opinion, might be more effective for campaigns with a bit more financial wiggle room.

Performance Max

This is another tool that’s all about using AI to boost your ad performance. They showed us that campaigns using Performance Max saw an 18% increase in conversions at a similar cost per action. That’s pretty impressive and suggests that Performance Max could be a real game-changer, especially for advertisers looking to get the most out of their ad spend.

These insights made me realize that while AI in advertising has a lot of potential, it’s also about finding the right balance and knowing your campaign’s specific needs and constraints.

Takeaway 5: From Lead Count to Lead Value – A New Perspective on AI in Advertising

The biggest and most impactful insight for me from the event was the shift in focus from just counting leads to evaluating the value of each lead. Google is urging us as advertisers to not just look at how many leads we’re getting, but at how valuable those leads are – basically, focusing on quality over quantity.

Google’s AI can facilitate this shift. However, similar to the earlier example of the video game that took 600 tries to beat, we too have to work with AI to make it effective. It’s not as simple as setting it up and letting it run. To really harness its power, we need to meet two key requirements: providing a clear objective and supplying the right training data.

  • Setting the Objective: This involves mapping out the journey from lead to sale, importing offline conversions, and using value-based bidding strategies. It’s about giving the AI a clear goal to work towards.
  • Providing Training Data: Using tools like enhanced conversion tracking and customer match helps the AI learn which leads are more valuable, enabling it to optimize campaigns more effectively.

The challenge for me here is balancing the need for immediate results with the AI’s learning curve. As advertisers, we’re often under pressure to show quick wins, but AI optimization is a process that unfolds over time. The good news is that Google’s AI is much more advanced now, so perhaps it’s time to rethink our approach.

In essence, it’s about striking a balance. We need to manage campaigns with a mix of our expertise and the AI’s learning capabilities. It’s not about handing over the reins completely, but rather using AI as a powerful tool in our advertising arsenal.

Final Thoughts

The theme of the event, an amusement park, couldn’t have been a more fitting metaphor for the world of digital marketing. It’s a realm filled with excitement and creativity, yet managing and planning within it can be a rollercoaster ride.

With the rapid rise of AI, the ever-evolving landscape of digital marketing, and the constant need for account optimization, it’s easy to feel overwhelmed. The time and effort required to experiment with AI can seem daunting. However, Google’s message was clear: embracing AI is the direction they’re heading, and there are tangible benefits to doing so. By relying more on AI, we can shift our focus to the creative aspects and other facets of digital marketing. And if Google’s stats hold true, AI can help focus on the value of each lead, rather than just the quantity.

But here’s my key takeaway: AI isn’t a set-it-and-forget-it solution. That’s why the role of Google advertisers and agencies remains crucial. To truly harness the power of AI, we need to work alongside it, continuously refining our objectives and feeding it relevant training data. It’s about constant optimization and experimentation. This partnership between advertisers and AI could very well be the future of maximizing value in Google Ads for our clients.

The event wasn’t just enlightening; it was also a dream come true for me. Visiting a Google Headquarters has always been on my bucket list, and this experience is something I’ll always treasure.

And as a fun side note – just like any good amusement park, we didn’t leave without some treats. There were popcorn and goodies, but the highlight was a raffle for a new Google Pixel Watch 2. And guess who won that watch? Yep, that’s right!

All in all, the event was not just informative but a lot of fun. It opened my eyes to the potential of AI in our field and gave me an unforgettable experience at Google’s headquarters.

Reach out to our team if you want to learn more! 

 

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Adster Creative to Attend Think Lead Gen on Air 2023 at Google HQ in Toronto, Canada https://www.adster.ca/blog/adster-creative-to-attend-think-lead-gen-on-air-2023-at-google-hq-in-toronto https://www.adster.ca/blog/adster-creative-to-attend-think-lead-gen-on-air-2023-at-google-hq-in-toronto#respond Tue, 24 Oct 2023 16:45:03 +0000 https://www.adster.ca/?p=7659 We are excited to announce that our digital marketing agency, is gearing up to attend the Think Lead Gen on Air 2023 at the Google Headquarters in Toronto. Our team and clients have observed how 2024 is poised to be a pivotal year for the digital marketing industry, with seismic shifts in strategies, tools, and […]

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We are excited to announce that our digital marketing agency, is gearing up to attend the Think Lead Gen on Air 2023 at the Google Headquarters in Toronto. Our team and clients have observed how 2024 is poised to be a pivotal year for the digital marketing industry, with seismic shifts in strategies, tools, and consumer behaviors.

This conference promises to be more than just an event; it’s an immersion into the future of lead generation. Some of the standout themes include:

  • The transformative role of Google AI in reshaping lead generation.
  • Decoding the latest consumer behavior insights, crucial for optimizing our sales funnels in the face of changing digital landscapes.
  • The indispensable nature of precise measurement techniques, especially when integrating the power of AI.
  • A deep dive into how Google AI can be the catalyst for unprecedented business growth in the digital age.
  • A fireside chat with industry forerunners, offering a chance to glean from their success stories.

The digital marketing realm is on the brink of some groundbreaking changes in 2024, and this conference is our gateway to understanding and adapting to these shifts.

We at Adster Creative are not just attendees but active participants in this evolution. The insights and learnings from this event will undoubtedly propel us and the entire industry forward. The future beckons, and we’re more than ready to embrace it! If you need assistance with your digital marketing, contact our team today!

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