Edmonton Google Ads Management (Adwords)

Google Ads is an incredibly targeted form of advertising, allowing you to reach the right people at the right time! Google Ads offers the control to select specific keywords, budget, geographic locations (for businesses in Edmonton), language targeting, time of day, ad frequency, and target devices.

When Adster’s team manages your Google Ads campaign, we can easily measure your campaign’s success using tools like Google Analytics, GA4 & SuperDASH™. Through this data we gain helpful insights into your ideal customers’ search behaviours. We can use this to make adjustments to your campaign and boost your return on investment!

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Why Should I Use Google Ads For My Business in Edmonton?

Google Ads is a crucial platform and form of PPC advertising, helpful for increasing website traffic and in turn, leads and sales. It’s a flexible marketing platform that is suitable for all kinds of businesses.

Precision Targeting: Google Ads enables businesses to reach their exact target audience, with over 3.5 billion searches per day and access to over 2+ million websites in the Google Display Network.
Cost Efficiency: With an average ROI of $2 for every $1 spent on Google Ads, businesses can control costs by setting budgets and paying only when users engage, making it accessible for businesses of all sizes.
Measurable Impact: Google Ads offers real-time analytics (via Google Analytics 4), allowing businesses to track performance metrics like clicks, conversions, and ROI, ensuring every marketing dollar is optimized for results.

Google’s market dominance and massive customer base increases the likelihood of driving high-quality, relevant traffic to your website. A properly implemented campaign can take your business to the next level.

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FAQ: How Much Does Google Ads Cost in Edmonton?

While search engine optimization takes time to see initial results, Google Ads has a much quicker return on investment. With Google Ads, you will be eligible to show up to your target audience as soon as you turn them on.

In most cases, our customers in Edmonton pay between $750/mth and $1500/mth in management fees, in addition their Ad spend. Google Ads is an 'auction system', so your fees to Google will vary based on numerous factors. Expect to spend $1000/mth to $3000/mth on top of your management fee to Google.

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Digital Marketing Strategist in Edmonton reviewing a Google Ads account

Professional Google Ads Management for Businesses in Edmonton

Adster understands your needs when it comes to running a Google Ads campaign. Let our team of experts help you choose the best campaign and skyrocket your business to the next level!

1. Search Ads

A search campaign is what people most commonly think of with Google Ads, especially businesses in Edmonton. These are text ads that appear in the search results as well as in Google Maps.

There are also hundreds of non-Google search partner websites, such as YouTube, where these ads are also eligible to show.
Search ads are triggered when a user searches for specific terms related to the keywords within your account.

2. Display Ads

Google display ads are image-based ads that appear on Google’s Display Network of over 2 million different websites. While search ads speak to an engaged audience in the moment they have a specific need or want, display ads catch users early in the purchase cycle and pique interest early on.

Users can be targeted by age, location, interests, gender, and retargeting.
You can also target specific websites based on keywords, content theme, or even by requesting placements on specific websites.

3. YouTube

YouTube is the world’s second-largest search engine and has robust targeting options that help you reach the right customer for your business.

Much like display ads, you can target by location, age, interest groups, gender, and more.
Best of all, if they skip the ad before 30 seconds, you don’t pay a cent!

4. Shopping

If your website offers ecommerce, the product data from your site can be used to build a Shopping campaign.

These ads are triggered by data such as product names and categories rather than specific, user-selected keywords.
Shopping ads can show up in the search results (like Search ads), Google’s Shopping Network, mobile apps, and partner sites such as YouTube.

5. App Promotion

Do you have an app? Google’s App Promotion ads are the perfect way to gain exposure! Appearing specifically on mobile devices, these ads allow users to easily download your app. These ads are eligible to appear on multiple networks including Search, Display, YouTube, and in the Google Play Store!

6. Local Services

Local Service ads are a great way to connect your service-based business with local customers.

These ads show up at the top of the search results and only show to customers within your service area.
Best of all, you only pay if a customer contacts you directly through your ad!

Are you ready to attract more customers and generate more leads with a professional Google Ads campaign?

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Google Partner

What does it mean to be a Google Partner? It means the Adster team is recognized by Google for our ability to maximize client campaigns via Google Ads. We also get access to exclusive education opportunities, access to support via Google's support team. See our company profile for more.